As 2025 draws to a close, we wanted to take a moment to reflect on what has been a truly special year in Selectabase’s story. It has been a year where our clients, our history, and our team have come together to strengthen a business that is now entering its fourth decade supporting UK marketing success.
From the very beginning, Selectabase was built to do something simple, supply organisations with trusted, compliant, highly targeted UK data lists and mailing solutions. Thirty years later, that mission remains exactly the same, only the scale, technology and ambition behind it have evolved beyond anything our founders first imagined.
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A Business Built Over 30 Years, From Horsham To Here
Selectabase began in the mid 1990s with founders Steven Sellwood and John Bird, working from a small office in Horsham. What started as a niche data operation has since developed into a nationally recognised UK data provider and mailing house, trusted by thousands of businesses across every sector.
Those early foundations, accuracy, compliance, service and reputation, continue to shape everything we do. In 2025, that long standing identity evolved once again with a milestone shift in leadership.
After eighteen years of dedicated service, long time team member and General Manager, James Flashman, completed a full company buy out and stepped into the role of Managing Director. His journey with Selectabase began on the frontline of operations, and in 2025 he stepped into the position of owner, committed to driving the business forward while preserving the values inherited from Steven and John.
Today, Selectabase stands stronger than ever, independent, evolving and deeply rooted in thirty years of proven reliability.
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A Data Partner Trusted By Every Type Of Organisation
2025 saw us support an extraordinary mix of marketing campaigns. The diversity of organisations we now help demonstrates what our data and postal services truly offer, flexibility, trust and strong performance.
This year alone, we worked closely with,
• Mergers and acquisitions specialists sourcing new acquisition opportunities and approaching business owners discreetly through direct mail.
• Financial advisers and wealth managers running seminars where the goal was to attract affluent over 50’s.
• Accountants, solicitors and professional service firms using highly profiled business postal and email campaigns to secure new clients.
• National charities delivering postal fundraising campaigns to targeted communities.
• E commerce and retail companies running data driven direct mail sequences alongside digital marketing.
• Schools, tutors and education providers connecting with parents and guardians nationwide.
If 2025 proved anything, it is that targeted data and direct mail still outperform generic outreach, and our clients continue to build impressive return on investment from it.
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Standing Strong As A UK GDPR Compliant Data Provider And Mailing House
At a time where compliance and data security are under more scrutiny than ever, Selectabase has continued to operate as one of the UK’s longest established GDPR aligned data suppliers.
Our mailing fulfilment division has also grown significantly, with more businesses choosing hybrid mail and printed letter campaigns to overcome digital saturation. As always, every dataset we supply is backed by,
• Strict GDPR alignment.
• ICO / DMA members.
• Suppression screening.
• TPS / CTPS checks.
• Monthly database updating.
• Full auditability.
This commitment is why we are trusted by organisations who cannot afford risk, including regulated industries, government bodies, councils, legal firms and corporate leadership teams.
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Thank You To Our Clients, You Make Selectabase What It Is
Most importantly, we want to thank every client who trusted Selectabase in 2025.
Your campaigns, your ideas and your expectations push us to innovate and keep improving. We are incredibly grateful to everyone who,
• Partnered with us for the first time.
• Returned for new campaigns.
• Continued long term relationships built over many years.
We also want to offer a sincere thank you to everyone who left us such positive feedback, including an amazing wave of five star Google reviews this year. They mean more than you know.
Your words help new customers feel confident choosing Selectabase, and they are a genuine reflection of the hard work our internal team puts in every day.
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Looking Ahead To 2026
We are already preparing for a year of,
• New product development.
• Stronger data profiling options.
• More automation inside hybrid mail.
• Enhanced business audience targeting.
With James now driving Selectabase forward as owner and Managing Director, 2026 promises more innovation, more market visibility and more opportunities for businesses to use direct mail and data intelligence to achieve outstanding results.
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Thank You, Here Is To The Next Chapter
From our small origins in Horsham to a nationally trusted specialist thirty years later, Selectabase continues to evolve because of the people who believe in us,
Our founders.
Our staff.
And above all, our clients.
Thank you for being a part of our journey through 2025. Here is to a successful 2026 for you, your business and the campaigns we will build together.
