Survey mailings remain one of the most effective ways to gather feedback at scale. Whether the goal is public consultation, research, service improvement, or opinion gathering, physical mail continues to deliver strong engagement when it’s planned properly.
At Selectabase, we support organisations with end-to-end survey mailings, combining targeted address data with high-quality print, fulfilment, and postage. This applies equally to traditional postal surveys returned by mail and modern hybrid surveys that guide recipients online via a web link or QR code.
Whether you’re running a government survey or a survey for any other purpose, we can help you reach the right audience and manage the mailing efficiently.
Why Survey Mailings Still Work
Despite the growth of digital research tools, survey mailings remain highly effective – particularly when responses need to be representative, credible, and considered.
Physical mail gives recipients the time and space to engage properly with a survey, rather than responding quickly or dismissing it altogether. For many audiences, especially households and residents, a letter still feels more official and trustworthy than an unsolicited email or advert.
This is why survey mailings continue to be widely used for public consultations, government research, community engagement, and customer feedback projects.
Supporting Postal Surveys Returned by Post
One of the most common formats we support is the traditional postal survey, where recipients complete a paper questionnaire and return it by post.
These campaigns often use Royal Mail Business Reply Envelopes (BRE), allowing respondents to return surveys without paying postage themselves. This removes friction and typically improves response rates, particularly for longer or more detailed questionnaires.
We help manage the full process, including printing the survey packs, enclosing BREs, and handling the postage side of the campaign. Everything is set up to make responding as simple as possible for the recipient.
Guiding Recipients to Online Surveys via Web Links or QR Codes
Not all surveys need to be completed on paper. Many organisations now use hybrid survey mailings, where the letter or flyer directs recipients to an online survey instead.
These mailings typically include a clear web link, a QR code, or both. This allows recipients to respond quickly on a phone, tablet, or computer, while still benefiting from the credibility and visibility of a physical letter.
QR codes work particularly well for modern surveys, as they remove the need for typing long URLs and make participation quick and accessible. We regularly support campaigns that blend traditional mail with digital data collection in this way.
Government Surveys and Public Consultations
Survey mailings are especially common in government-led surveys and public consultations, where reaching all relevant residents or stakeholders is essential.
We regularly help with consultation-style mailings that need to cover defined geographic areas, specific postcodes, or entire communities. These campaigns often require accuracy, consistency, and clear documentation, all of which are critical in public-sector work.
Using reliable address data and professional print and fulfilment ensures surveys are delivered correctly and on time, helping organisations demonstrate transparency and due process.
Surveys for Any Other Purpose
While government surveys are a common use case, survey mailings are just as effective for many other applications.
Organisations use them for customer satisfaction research, service feedback, academic studies, market research, community engagement, and internal or stakeholder surveys. In each case, the principles are the same – reach the right people, make responding easy, and present the survey in a clear, professional way.
We support survey mailings of all sizes, from small targeted studies to large-scale national campaigns.
Targeted Address Data to Improve Response Rates
A successful survey starts with reaching the right audience. We help organisations select address data based on geographic areas, household types, or other relevant criteria, ensuring surveys are sent to people who are genuinely affected or qualified to respond.
Better targeting reduces wastage, improves response quality, and makes the findings more meaningful. This is particularly important where survey results may influence decisions, planning, or policy.
Print, Fulfilment, and Post – All Under One Roof
Survey mailings involve more than just sending a letter. Timing, accuracy, and presentation all matter.
We support survey campaigns by managing print quality, pack assembly, and postage, whether the mailing includes questionnaires, covering letters, BREs, or simple survey invitations. Having everything handled together helps reduce errors, speeds up turnaround times, and keeps campaigns running smoothly.
Flexible Survey Formats to Suit Your Audience
No two surveys are the same. Some audiences prefer paper responses, others are more comfortable online, and many campaigns benefit from offering both.
We help organisations choose the right format based on their audience and objectives, whether that’s a fully postal survey, a fully online survey promoted by mail, or a hybrid approach that gives recipients a choice.
Get Started With Your Survey Mailing
If you’re planning a survey mailing – whether it’s a government consultation, public engagement exercise, or research project – we can help you plan and deliver it efficiently.
If you already know what you need, you’re welcome to email your requirements to our team and we’ll help you shape the campaign.
