If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.
Category: Create and Post
How does direct mail fit into a multichannel approach to marketing?
Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?
Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?
The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.
One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..