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Direct mail is still an incredibly useful marketing method in 2022. Despite the recent innovation of digital marketing, it is holding its own against online competition. In fact, studies reveal more than 73% of consumers prefer direct mail over other marketing channels.
The history of sending Christmas cards dates back to the early 17th century, when a prominent German physician, Michael Maier, sent festive greetings to King James I of England.
Direct mail marketing campaigns can be extremely useful for a business during the festive period, giving you a chance to stand out, at a time of year when customers are being bombarded with other forms of advertising.
The importance of colour in direct mail marketing should never be overlooked, as it’s one of the best marketing tools out there. As a form of non-verbal communication, colour can carry as much meaning as the words on your marketing materials.
Direct mail is one of the most popular forms of marketing for UK businesses. Hardly surprising, since surveys estimate it generates a massive £27 billion worth of business annually.
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