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The Origin Story of Selectabase

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A Blast from the Past

Picture it: December 1995. The Spice Girls were dominating the charts, the Internet was still a novelty, and everyone was desperately trying to figure out what to name their newfangled email address. Amidst this backdrop, our fledgling company was wrestling with an equally monumental decision: what should we call ourselves?

In those days, the direct marketing world was a veritable Wild West. There were hundreds of list owners and brokers, each vying for a piece of the pie. The market was awash with offers to buy mailing lists of every conceivable kind. The one thing they all had in common? A hefty minimum order. If you wanted to dip your toes into the direct marketing pool, you had to be prepared to shell out for 5,000 or even 10,000 records. And that’s not to mention the minimum spend of £1,000—over £2,000 in today’s money! It was an all-or-nothing game, and not every business could afford to play.

A Revolutionary Idea

Enter our plucky band of innovators. We believed that direct marketing should be accessible to everyone, not just the big players with deep pockets. Our mission was simple: to democratise the world of list brokering. We wanted every business, no matter how small, to benefit from the power of direct marketing. Whether it was postal marketing, telephone marketing, or the then-fledgling field of email marketing, we wanted to make it available to all.

So, we set out to do something radical. We introduced ourselves as list brokers with no minimum order and access to all commercially available lists (databases). It was a bold move that flew in the face of industry norms, but we were convinced it was the right thing to do. We believed in the power of direct marketing, and we wanted to share that power with businesses of all shapes and sizes.

What’s in a Name?

But what to call ourselves? We needed a name that captured our essence, a name that was both descriptive and memorable. We brainstormed, we debated, we had more cups of tea than you can imagine. And then, it hit us: Selectabase.

It was perfect. Simple, straightforward, and clever in its own way. Selectabase—because we were all about helping our clients “select a database” that met their needs, without any of the usual constraints. It was a name that spoke to our core values of choice, accessibility, and innovation.

The Journey

Since that day in December 1995, Selectabase has gone from strength to strength. We’ve seen the rise of the Internet, the explosion of social media, and the advent of data analytics. Through it all, we’ve remained committed to our founding principles. We’ve continued to offer flexible, affordable access to high-quality marketing lists, helping businesses of all sizes to reach their target audiences.

We’ve also expanded our services to keep pace with the changing times. Today, in addition to our core list services, we offer a range of postal fulfilment solutions, trigger data, data cleansing, and of course GDPR compliance. But no matter how much we grow and evolve, our mission remains the same: to make direct marketing accessible to everyone.

Speak with Our Team

Inspired by our story and ready to make the most of your marketing efforts? Our team at Selectabase is here to help. We offer a consultative approach to ensure you get the best solutions tailored to your needs. Contact us now to start selecting the perfect database for your business success.

Simple – Selective – Selectabase


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Big Results, Small Budget: Achieve Marketing Success Without Breaking the Bank with Selectabase

Let’s face it, marketing budgets can feel as tight as a drum these days. But what if we told you there’s a way to reach your target audience and achieve impressive results, all without blowing your entire marketing budget? Here at Selectabase, we’re all about making direct marketing accessible to businesses of all sizes, and that means helping you stretch your marketing budget further than ever before.

Here’s how Selectabase can help you achieve big results on a small budget:

  • Targeted Marketing: Gone are the days of scattershot marketing campaigns. With Selectabase, you can access highly targeted databases filled with potential customers who perfectly align with your ideal buyer persona. No more wasting money reaching people who have no interest in what you offer.
  • No Minimum Orders: Unlike some other marketing providers, we don’t believe in hefty minimum orders. With Selectabase, you can purchase only the data you need, allowing you to experiment and find the perfect fit for your campaign without a significant upfront investment.
  • Flexible Solutions: We understand that every business is unique. That’s why we offer a variety of data options and campaign solutions to fit your specific needs and budget. Whether you’re looking for a one-time email marketing campaign or a multi-channel marketing strategy, we can help you find a budget-friendly solution that delivers results.
  • Data Expertise: Using the right data is key to a successful marketing campaign. At Selectabase, we have a team of data experts who can help you select the most accurate and up-to-date data sets for your target audience. This ensures your marketing message reaches the right people, maximising your return on investment (ROI).
  • Measurable Results: With Selectabase, you can track the performance of your marketing campaigns in real-time. This allows you to see what’s working and adjust your strategy accordingly, ensuring you get the most out of your marketing spend.

Big results don’t have to come with a big price tag. Selectabase empowers businesses of all sizes to achieve their marketing goals without breaking the bank.

Ready to see how Selectabase can help your business thrive? Contact us today and let’s discuss your marketing goals and budget. We’ll help you develop a data-driven strategy that delivers the results you’re looking for, all within your budget constraints.

Achieve Marketing Success Without Breaking the Bank with Selectabase

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Is Email Dead? Why Postal Direct Mail is Having a Renaissance (and Why You Should Too)

Remember email overload? Yeah, us too. In today’s digital age, inboxes are overflowing, social media feeds are a constant scroll, and banner ads are easy to ignore. But there’s one marketing channel quietly experiencing a resurgence: postal direct mail.

That’s right, the humble mailbox is proving to be a surprisingly powerful marketing tool. Recent studies show that direct mail boasts higher response rates and better brand recall compared to digital marketing efforts. Here’s why:

  • Cutting Through the Noise: Our inboxes are bombarded with emails daily. A physical piece of mail, however,stands out. It’s tangible, unexpected, and demands attention.
  • Building Trust and Credibility: Receiving a well-designed, personalised mailer in your mailbox feels more substantial than a fleeting digital ad. It conveys a sense of legitimacy and builds trust with potential customers.
  • A Lasting Impression: Unlike a fleeting email notification, a physical mailer can be displayed, passed around, or even saved as a keepsake. This extends the lifespan of your message and increases its impact.
  • Targeting Made Easy: With Selectabase’s advanced targeting options, you can reach a highly specific audience with your direct mail campaign. This laser focus ensures your message reaches the right people, maximising your return on investment (ROI).
  • Measurable Results: Just like digital marketing, direct mail campaigns can be tracked and measured. You can monitor response rates, coupon redemption, and website traffic to gauge the success of your campaign.

Don’t Discount the Power of Print

While digital marketing has its place, it shouldn’t be the only tool in your marketing arsenal. Direct mail offers a unique opportunity to cut through the noise and connect with your target audience in a meaningful way.

Ready to Rethink Your Marketing Mix?

Here at Selectabase, we’re passionate about helping businesses leverage the power of direct mail. We offer a wide range of services, from selecting the perfect mailing list to crafting compelling marketing materials.

Let’s face it, email isn’t going anywhere. But neither is direct mail. In fact, it’s experiencing a well-deserved revival. So, don’t be afraid to allocate some of your marketing budget to this proven and powerful channel.

Contact Selectabase today and discover how direct mail can take your marketing strategy to the next level.

Queen Elizabeth Postage Stamps

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Home Improvement Leads Delivered: Selectabase’s Home Improvers is Coming Soon!

Attention home improvement specialists! Are you ready to revolutionise the way you generate leads? Selectabase is excited to announce the upcoming launch of our innovative monthly service: Home Improvers.

Imagine this scenario: A homeowner in your target area finalises their plans for a beautiful new extension. They submit their planning application, eager to turn their dream into a reality. A few days later, they receive a targeted postcard from your company, arriving right when they’re actively seeking qualified home improvement professionals.

Home Improvers is on the horizon, and it’s about to transform how you connect with potential clients. Here’s what this exciting service offers:

  • Reach Homeowners at the Perfect Moment: Connect with homeowners at the most crucial stage – when they’ve officially committed to their project and are actively searching for the ideal contractor.
  • Precisely Targeted Leads: Our data is highly specific, ensuring you reach homeowners whose renovation plans align perfectly with your expertise. Whether it’s extensions, conservatories, loft conversions, or bathroom refurbishments, Home Improvers delivers the perfect leads.
  • Personalised Marketing Advantage: Craft a targeted message tailored to the specific improvement the homeowner is planning. Imagine sending a postcard showcasing your extension expertise to a homeowner embarking on that very project!
  • Increased Conversion Rates: By catching homeowners early, you’ll stand out from the competition and have a higher chance of securing the job. Home Improvers will be your secret weapon for boosting conversions.
  • A Steady Stream of Qualified Leads: Our database will be constantly updated, providing you with a continuous flow of high-quality leads the moment Home Improvers launches.

Don’t Miss Out on This Game-Changer!

We’re putting the finishing touches on Home Improvers, and it won’t be long before you can tap into the power of this revolutionary lead generation tool. Be among the first to leverage this service by registering your interest today! Simply contact Selectabase and let us know you’re eager to learn more about Home Improvers.

With Selectabase’s Home Improvers, you’ll finally connect with homeowners actively seeking your services. Stop chasing leads, start getting found!

Contact Selectabase today to register your interest in Home Improvers!

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Rising Royal Mail Costs: Optimising Your Mailing Strategy with Selectabase

Attention businesses and frequent Royal Mail users: As of 1st July 2024, significant price hikes are on the horizon for the majority of mail products and formats. These upcoming changes, particularly for 1st Class mail, pose a potential challenge to maintaining cost-effective mailing strategies.

Rising Royal Mail Costs

While the price of stamps remains unchanged for now, recent statements from potential new ownership at Royal Mail suggest future increases are possible. This uncertainty underscores the importance of being proactive and exploring alternative solutions to ensure the continued efficiency and reliability of your mailing services.

At Selectabase, we understand the critical role that cost-effective mailing plays in business success. We have been navigating the ever-evolving landscape of postal services for years, and we are here to help you mitigate the impact of these price hikes.


Understanding the Impact

The upcoming Royal Mail price changes are expected to be predominantly in the double-digit percentage range. This means businesses that rely heavily on 1st Class mail for important documents, invoices, or marketing materials could see a substantial increase in their mailing costs.

While 2nd Class mail is expected to see a smaller rise, it is still crucial to factor in these changes when evaluating your overall mailing strategy. Additionally, the potential for future stamp price increases adds another layer of uncertainty to the equation.


Optimising Your Mailing Strategy with Selectabase

At Selectabase, we go beyond simply offering competitive pricing. We take a holistic approach to understanding your specific mailing needs and recommend solutions that optimise both cost and service. Here’s how we can help:

  • Cost Analysis: Our team will analyse your current mailing habits and identify areas for cost savings. We can compare your current Royal Mail usage with alternative options to see if there’s a better fit.
  • Delivery Optimisation: We can recommend the most efficient delivery class based on your specific needs. This might involve exploring options like 2nd Class mail for non-time-sensitive items or utilising combined postage discounts for bulk mailings.
  • Technology Integration: We offer integration with leading mailing software platforms, allowing for seamless online postage management and streamlined workflows.
  • Dedicated Account Management: You’ll have a dedicated account manager who understands your business and can provide ongoing support and guidance.


Taking Action

Don’t wait until the price changes hit to reassess your mailing strategy. By taking a proactive approach now, you can ensure your business continues to benefit from reliable mailing services without breaking the bank.

Contact a Selectabase Account Manager today for a free consultation. We will work with you to understand your specific needs and develop a customised mailing solution that helps you navigate the upcoming Royal Mail price changes and optimise your mailing strategy for long-term success.


Together, we can ensure your business communications remain cost-effective and reach their intended recipients on time, every time.