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Direct mail marketing campaigns can be extremely useful for a business during the festive period, giving you a chance to stand out, at a time of year when customers are being bombarded with other forms of advertising.
The importance of colour in direct mail marketing should never be overlooked, as it’s one of the best marketing tools out there. As a form of non-verbal communication, colour can carry as much meaning as the words on your marketing materials.
Direct mail marketing is still a great way to reach your audience, even in today’s digital age. When you want to grab their attention and connect with them on a more personal level, direct mailing is the answer.
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