Direct Mail 2021: The Rise in Demand

While some sectors have suffered as a result of the Covid-19 pandemic, direct mail has bucked the trend, experiencing a year-on-year increase of 11%. Research has revealed each piece of direct mail has been interacted with more than 4.5 times, a record high, during the past 12 months.

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We don’t see Christmas cards as an inconvenience

So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic… Christmas season.

So as a business how are you planning on spreading joy this year? A printed Christmas card is a a popular way, but is 2020 still the season of the Christmas card – do they still have a place in today’s Christmas climate?

Well at Selectabase, we say they do for a variety of reasons:


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How to Build Customer Loyalty

When you’re a business, building customer loyalty is important at the best of times. Now, in the throes of the Covid-19 pandemic, it has never been more vital to build a loyal customer base to support you through these challenging times.

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Covid-19: The Business Benefits of Direct Mail Marketing

Direct mail marketing is helping businesses during the Covid-19 pandemic by combating the “online fatigue” linked to digital marketing – this term describes how people feel when they are continually bombarded with digital messages and marketing material.

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Historic British Post Boxes

Did you know a Royal Mail post box stands within half-a-mile of more than 98% of the UK population? There are around 115,500 pillar boxes scattered across the UK, including freestanding ones and those attached to walls and lampposts.

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