While some sectors have suffered as a result of the Covid-19 pandemic, direct mail has bucked the trend, experiencing a year-on-year increase of 11%. Research has revealed each piece of direct mail has been interacted with more than 4.5 times, a record high, during the past 12 months.

When you’re a business, building customer loyalty is important at the best of times. Now, in the throes of the Covid-19 pandemic, it has never been more vital to build a loyal customer base to support you through these challenging times.

Direct mail marketing is helping businesses during the Covid-19 pandemic by combating the “online fatigue” linked to digital marketing – this term describes how people feel when they are continually bombarded with digital messages and marketing material.

Did you know a Royal Mail post box stands within half-a-mile of more than 98% of the UK population? There are around 115,500 pillar boxes scattered across the UK, including freestanding ones and those attached to walls and lampposts.