Target your marketing to consumers who are celebrating a birthday.

The Birthday Mailings direct marketing list can be a hugely valuable service if you are looking for a unique way to promote your business to new customers – do it just before their birthday! Birthday Mailings is an extensive list of more than 11 million customers that can be targeted either by locality or by age.

Targeting birthdays can be a hugely lucrative idea as customers and potential clients tend to have additional spending power and desire to buy at this time. If your company is looking to source new customers then you should include upcoming birthdays from your local area as part of your sales and marketing strategy.

Studies have conclusively shown that a direct mail marketing program tied to birthdays provides one of the highest response rates of any form of advertising. This means that birthday mailings direct marketing can be one of the cost-effective solutions available to any business looking to boost its customer base.

Studies have conclusively shown that a direct mail marketing program tied to birthdays provides one of the highest response rates of any form of advertising. The biggest challenge is getting first time customers and forging a relationship with them. Birthday Mailings makes it easy and affordable to drive new business and keep them coming back. In fact, combined with your offer, you could enjoy add on sales that offset the entire cost of the campaign!

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Why Birthday Mailings?

Local Birthday Marketing Campaigns

Subscribe to Birthday Mailings for a monthly list of consumers celebrating a birthday, ideal for promoting leisure and retail services. Send an invite to celebrate their birthday with your business!

Promote Your Service, Venue or Outlet to Consumers on their Birthday.

Consumers are always going to spend money on their birthday and you can attract some of that spend with Birthday Mailings from Selectabase. A consumer celebrating a birthday will spend money spoiling themselves and will also influence spending from their circle of friends and family.

From a 21st birthday to graduation, learning to drive, to turning forty, and on to retirement.

With Birthday Mailings you can select local consumers celebrating a birthday. And you can rest assured your data will be fully checked and up to date. Selectabase is an independent marketing list expert, and a member of the DMA.

Data from the Birthday Mailings database can be used to promote a wide range of products and services, on a local or national level. You can mail them with a special invite, a promotional offer, or even a birthday card!

Birthdays trigger spending!

A birthday is always a great excuse for customers to spend money, come out and celebrate.

People are in a celebratory mood on their birthday so they’ll spend MORE MONEY when they go out, they like to celebrate their special day with other people, which means potentially MORE CUSTOMERS for you.

To order, simply complete the short form above or contact us.


FAQ’s

What is Birthday Mailings?

Birthday Mailings is a unique direct marketing solution that provides you with a monthly address list in your chosen postcode area of individuals due to celebrate a birthday.

Birthday Mailings provides a constant and easily manageable source of addresses that simply have to be followed up by letter.

Birthday Mailings is a subscription-based service.

To order, simply complete the short form above or contact us.

Why should I contact individuals before their birthday?

A birthday is always a great excuse for customers to spend money, come out and celebrate. A birthday creates a feel good factor and is an ideal time to promote your offer.

Birthdays trigger spending. Advertise your business with a birthday offer!

To order, simply complete the short form above or contact us.

How do you obtain Birthday Mailings information?

Birthday Mailings has been built combining the commercially available Electoral Roll, name and address level data from lifestyle survey information, and significant data contributions from partner organisations.

Birthday Mailings is provided by Selectabase Ltd an independent provider of direct marketing solutions. Selectabase has been established since 1996 and is an active member of the Direct Marketing Association (DMA). As independent experts Selectabase are not limited to a single source of information.

To order, simply complete the short form above or contact us.

What sorts of businesses can benefit from Birthday Mailings?

An extremely wide range of businesses from many different sectors find Birthday Mailings a proven method of generating new custom. Subscribers range from venues such as bars, night clubs and restaurants looking to target their immediate local area, through to larger organisations seeking to promote luxury goods as presents or life stage products such as pensions, or help with university fees and so on.

To order, simply complete the short form above or contact us.

What response can I expect?

Birthday Mailings subscribers receive a range of different response rates from their mailings, depending on the relevance of their service, and the quality of their letter.

Avoid messy mail merges and fiddly print runs by asking us to print, envelope, stamp and post your letters for you – Create & Post

We can also help you write a winning sales letter using the online letter writing tool.

To order, simply complete the short form above or contact us.

How much does it cost?

The cost of your Birthday Mailings subscription will depend on the size of the geographic area you wish to include and the volume of addresses you wish to contact.

Prices start at £49 per month or if you require a quote for a larger region please contact on 01304 382211.

To order, simply complete the short form above or contact us.

What information is included in the data?

Birthday Mailings data includes postal details for every record.

Each Birthday Mailings contact includes their name, full address, postcode, and birthday month.

To order, simply complete the short form above or contact us.

What type of birthday ages are included?

Online the list includes any birthday age about to be celebrated, including milestone birthdays such as a 21st, 30th, 40th, 50th etc. If you require a larger quantity or specific birthday ages we can tailor a package to suit.

To order, simply complete the short form above or contact us.

Who provides Birthday Mailings?

Birthday Mailings is provided by Selectabase Ltd., an independent provider of direct marketing solutions. Selectabase is an established company providing a range of high quality solutions including consumer lists, business lists and data cleansing. Selectabase is an active member of the Direct Marketing Association.

To order, simply complete the short form above or contact us.

How accurate is the data?

Birthday Mailings is provided by Selectabase Ltd., an independent provider of direct marketing solutions. Selectabase is an established company providing a range of high quality solutions including consumer lists, business lists and data cleansing. Selectabase is an active member of the Direct Marketing Association.

To order, simply complete the short form above or contact us.

How will I receive my list?

Simply login at www.selectabase.co.uk and download your list. We will send you an email notification when your list is ready. The list is available in various data formats (xls, csv, csv mac and rtf) so it can be easily opened as a spreadsheet in Microsoft Excel or other office software. This means you can either import the list straight into your existing database or run a mail merge directly from the data.

To order, simply complete the short form above or contact us.

When will I receive my list?

You will receive monthly updates in your chosen area by the 7th working day of each month, providing you with individuals due for a birthday the following month. E.g. individuals due a birthday in September are supplied in August.

The regular delivery allows you to prepare and plan your marketing resources around its arrival so you can use it straight away, when it is most powerful.

When you subscribe you’ll normally receive the next scheduled monthly data. However if you wish to start marketing straight away, we can provide the current month’s data immediately upon request.

To order, simply complete the short form above or contact us.

What should I do with my list?

We recommend you mail them with a special invite, a promotional offer, or even a birthday card! If possible your letter should include a good “CALL TO ACTION” such as an offer with a deadline to place an order, apply, or request information etc.

Experience shows that an introductory mailing produces quick results. Avoid messy mail merges and fiddly print runs by asking us to print, envelope, stamp and post your letters for you – Create & Post

We can also help you write a winning sales letter using the online letter writing tool.

Remember, because you receive a steady flow of contacts each month, the numbers are easily manageable by even the smallest business.

To order, simply complete the short form above or contact us.

Are any of my competitors already subscribing to Birthday Mailings?

In our experience it is rare you will find another business already subscribing that will be promoting exactly the same offer, product, service or package, to the same geographic area as you.

To ensure the lists are not saturated with offers we limit the service to a maximum number of subscribers working in exactly the same line of business for each geographic target area.

If your area is unavailable you will be offered an alternative, or you can be added to the waiting list for your preferred area.

To order, simply complete the short form above or contact us.

How can I order a subscription?

You can subscribe to Birthday Mailings data lists online by completing the required form. Alternatively you can obtain counts and subscribe by calling our team of experienced customer service advisers during office hours on 01304 382211.

To order, simply complete the short form above or contact us.

What payment methods are available?

You can purchase your Birthday Mailings subscription online or by telephone using a payment card. Fully paid annual subscriptions ordered offline can also be paid by BACS or by cheque if preferred. Order Now!

Can I take a break from my monthly data lists?

Yes you can pause your subscription or take a break from your monthly deliveries at anytime by notifying us in writing by post or by email.

To order, simply complete the short form above or contact us.

Already a subscriber?

If you already have a subscription with us, download your list in your account section.