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Step 1 Hook Your Reader

Let's put together a letter promoting a sale of garden furniture and barbecues at a garden centre. Some examples good and bad:

Good Example

Mr John Smith
27 Good Street
Good town
Kent
ME22 1LL

One day special offer on all barbeques and garden furniture this Saturday

Dear Mr Smith,

This headline is a short and precise example, with a time limit to create urgency with the reader.

Bad Example

Mr John Smith
27 Good Street
Good town
Kent
ME22 1LL

We are delighted to offer all our customers new and old some very special offers on our fantastic barbecues including our range of gas barbecues and garden furniture.

Dear Mr Smith,

This example is too long, using no punctuation, is not clear or grammatically correct.
Good headings should be short and clear, go easy on alliteration and superlatives for example avoid:
Sizzling special offers on our scintillating range of barbeques and garden furniture, one day spectacular sale.

Try writing your own:

Mr John Smith
27 Good Street
Good town
Kent
ME22 1LL

Type Here.

Dear Mr Smith,