Latest Suppression Statistics Highlight Need for Data Cleansing

Posted on 4th August 2011 in Articles

The latest figures for UK consumers and business which have chosen not to receive unsolicited mailing or phone calls highlight the need for businesses to screen and clean their data on a regular basis.

Figures released by Selectabase to their existing customers earlier this month show that there are now:

  • 16,655,954 home telephone numbers in the UK are now registered with the Telephone Preference Service (TPS) as not wanting to receive unsolicited phone calls.
  • 1,981,374 business phone numbers in the UK are registered with the Corporate Telephone Preference Service (CTPS) as not wanting to receive unsolicited phone calls.
  • 5,100,593 individuals are registered with the Mailing Preference Service (MPS) as not wanting to receive unsolicited letters or mailings.
  • 49,240 consumers recently moved home in the UK resulting in a change of address.

The latest figures illustrate just how great the chance that your data includes records that you should not mail or call.

Selectabase offer a number of simple ways to check your lists or even individual phone numbers against the latest suppression files. For example TPS Check lets you check phone numbers online against the TPS and CTPS, while Easy Check allows you to clean your lists from your desktop.