If you run a kitchen showroom, your best opportunities are local.
Most customers will not travel 25 miles for a kitchen consultation. They want somewhere close enough to visit twice, three times, maybe more. They want installers who are nearby. They want a business that feels established in their area.
That is why targeted mailings to homeowners within five to ten miles of your showroom continue to work so well.
At Selectabase, we work with both independent kitchen studios and national suppliers running regional showroom campaigns. The strategy is simple. Focus tightly on your local catchment area, present professionally, and control your postage costs.
Why Five to Ten Miles Is the Sweet Spot
Kitchen renovations are high value purchases. They are discussed at the dinner table. They are compared carefully. And they are usually awarded to a business that feels trusted and accessible.
Mailing within a defined five to ten mile radius means you are speaking to households who can realistically become customers. You are not wasting budget on addresses too far away to convert.
When a homeowner receives a letter from a showroom just a few miles down the road, it feels relevant. It feels convenient. It feels possible.
That relevance is what drives response.
Why Postcards in an Envelope Outperform Loose Cards
A standalone postcard can work. But enclosing that postcard inside a professionally addressed envelope, alongside a personalised cover letter, significantly improves results.
The envelope gets opened because it looks intentional and direct.
The cover letter gives you space to explain who you are, how long you have been established, what makes your service different, and why the recipient should consider booking an appointment.
The postcard then does what kitchens do best. It shows aspiration. Beautiful imagery. Clean design. A finished result that the homeowner can picture in their own property.
The letter builds trust.
The postcard creates desire.
Together, they convert far more effectively than either format on its own.
The Green Printed Stamp and Why It Matters
For larger campaigns, we use Royal Mail’s green printed postage mark rather than traditional stamps.
This keeps the presentation professional while unlocking lower bulk postage rates. It reduces the cost per mailing without reducing quality.
For kitchen companies sending two to twenty thousand mailings across postcode sectors, that saving makes a real difference to overall campaign return.
You still receive:
- Professionally printed letters
- High quality postcards
- Clean addressed envelopes
- Commercial bulk postage rates
The finish remains premium. The costs remain controlled.
Targeting the Right Type of Homeowner
Not every property within five miles is your ideal customer.
We can refine your campaign by radius, property type and estimated property value. If required, we can exclude flats or focus on higher value homes more likely to invest in renovation.
For independent studios, this protects your marketing budget.
For national suppliers with multiple showrooms, it ensures each territory is cleanly defined and not overlapping with another branch.
Precision reduces wastage and improves response.
Working With Independent Kitchen Studios
Independent showrooms often want to dominate their immediate area. They may start with a few thousand carefully selected households and repeat into the same postcode sectors once or twice per year.
We handle the data selection, print production and postage management. You focus on showroom appointments and consultations.
The goal is not to blanket an entire county. It is to become visible and familiar in the streets closest to you.
Supporting National and Multi Site Brands
National kitchen brands and franchise groups require consistency. They need controlled postcode splits, brand compliant artwork and coordinated rollout across several locations.
We support multi showroom campaigns by mapping clean territories and managing volume efficiently. The same local strategy applies at scale. Each showroom targets its own surrounding households, keeping messaging relevant and distribution controlled.
Why Physical Mail Still Works for Kitchens
Digital advertising is competitive and increasingly expensive. Home improvement keywords are some of the most costly online.
A well presented envelope landing on the doormat cuts through differently. It sits on the kitchen counter. It gets discussed between partners. It may be kept for when the renovation decision is finally made.
For a considered purchase like a kitchen, physical presence matters.
The Formula That Works
For kitchen showroom campaigns, the structure is straightforward:
Target homeowners within five to ten miles.
Refine the audience so you are speaking to the right type of property.
Send a personalised cover letter.
Include a strong visual postcard.
Use green printed stamp bulk postage to control costs.
Track enquiries and repeat into responsive areas.
This is not about mass national distribution. It is about owning your local market.
Thinking About Mailing Around Your Showroom?
If you are an independent studio looking to increase local enquiries, or a national supplier planning regional rollouts, we can run postcode counts around your showroom and provide a clear, commercial quote for data, print and postage.
Tell us your showroom postcode and preferred radius, and we will show you exactly what is available.
When it comes to winning kitchen projects, the most profitable customers are often just a few miles away.
