For many organisations that run children’s camps – whether based at schools, sports centres, activity venues or private facilities – the biggest challenge isn’t delivering a great experience. It’s making sure the right families hear about it at the right time.
Over the years, Selectabase has supported a wide range of schools and companies offering children’s camps during half term and the long summer holidays. From multi-activity holiday clubs to specialist sports and enrichment camps, the aim is always the same – generate strong, affordable response from households that are genuinely likely to book.
This is where targeted data and physical mail still outperform most digital-only approaches.
Why Direct Mail Works So Well for Children’s Camps
Parents planning childcare during school holidays are often overwhelmed. Emails get ignored, social ads get scrolled past, and online competition is fierce – especially in peak summer periods.
A well-designed letter or postcard landing on the doormat cuts through that noise. It gives parents something tangible, something they can read, keep, and come back to when discussing plans.
When combined with accurate targeting, direct mail becomes one of the most reliable ways to drive enquiries and bookings for holiday camps.
Using Experian-Profiled Data to Reach the Right Families
Selectabase works with Experian-profiled household data, allowing children’s camp providers to target far beyond simple postcode selections.
Campaigns can be refined using a combination of:
- Proximity targeting – households within a defined radius of a school or camp venue
- Children in household – filtered by relevant age ranges (for example 5–7, 8–11, or teens)
- Household profile overlays – including affluence and higher earner brackets where affordability is a key factor
This ensures marketing budgets are focused on households that are both eligible and likely to convert – not wasted on blanket mailings.
For camps with limited spaces, this level of precision is especially important.
Supporting Camps Across Half Term and Summer Holidays
Children’s camps often operate in short, intense windows. Half-term promotions might run for just a few weeks, while summer holiday campaigns need to build momentum well in advance.
Selectabase has supported camp mailings for a number of years, helping organisations plan and execute campaigns that align with:
- School term dates
- Local authority holiday schedules
- Booking deadlines and early-bird offers
Because everything is handled under one roof – from data selection through to print and post – campaigns can be turned around quickly without compromising quality.
Print and Post – Managed End to End
Clients supply their own digital creative, whether that’s a letter, leaflet or postcard, and Selectabase handles the rest.
Our print and post service includes:
- High-quality colour printing
- Addressing and personalisation
- Envelope selection and finishing
- Royal Mail posting using the most appropriate service
This removes operational pressure from camp organisers, allowing them to focus on delivery rather than logistics.
The Impact of the Green Printed Stamp
One recent children’s camp campaign achieved some of the highest response rates we’ve seen to date by paying close attention to envelope presentation.
By using a green printed stamp rather than a traditional franking mark, the envelope stood out immediately on the doormat. It felt more personal, less corporate, and more like genuine correspondence rather than advertising.
This small change significantly increased open rates – and ultimately bookings.
It’s a reminder that in direct mail, how something looks is just as important as who it’s sent to.
Why Schools and Camp Providers Keep Coming Back
Schools and camp operators who use Selectabase tend to return year after year because the model works.
They benefit from:
- Highly targeted household data
- Clear advice on timing and format
- Cost-effective print and post solutions
- Consistent, measurable response
Rather than guessing or hoping digital ads land with the right audience, they know exactly who they’re contacting and why.
Planning Your Next Children’s Camp Campaign
If you offer camps for children during half term or the summer holidays, now is the time to start planning your outreach.
Whether you’re promoting a single venue or multiple locations, Selectabase can help you reach families who are local, relevant, and ready to book.
To find out how we can support your next campaign:
📞 Call 01304 383838
📧 Email [email protected]
We’ll talk you through the options, recommend the most effective approach, and help you achieve the best possible response from your marketing spend.
