When councils and planning organisations need to consult with local residents, clarity, accuracy and relevance are critical. Whether it’s a proposed housing development, a change to local infrastructure, or a temporary road closure, affected residents must be informed properly and on time.
Selectabase supports councils, planning consultants and infrastructure providers by delivering highly targeted consultation mailings that ensure information reaches only those who genuinely need to see it.
Physical mail remains the most reliable and trusted way to deliver statutory and advisory consultation communications.
Why Postal Mail Is Essential for Public Consultations
Consultation notices often carry legal or statutory importance. Emails may be missed and social media posts are easily overlooked, but a letter through the door provides a clear, auditable record that residents have been informed.
Printed consultation mailings offer:
- A formal and authoritative communication channel
- Clear evidence that residents were notified
- A format suitable for statutory and non-statutory consultations
For councils and planning bodies, this reassurance is vital.
Typical Consultation Mailings We Support
Selectabase regularly supports consultation mailings relating to:
- Planned housing or commercial developments
- Road closures and traffic management schemes
- Infrastructure works and utilities upgrades
- Environmental and planning consultations
- Community engagement and feedback exercises
Mailings can range from simple notification letters to multi-page consultation packs with supporting documents.
Highly Accurate Area Targeting Using Maps and KML Files
A key advantage of working with Selectabase is our ability to target mailings with extreme geographic precision.
Clients can provide:
- KML files
- Mapped boundary images
- Defined radius or polygon areas
We use these to identify and select only the residential addresses that fall within the specified area.
This ensures that:
- Only genuinely affected residents are contacted
- Unnecessary mail is eliminated
- Consultation costs are kept under control
- Messaging remains fully relevant
This approach is particularly effective for road closures or developments that impact very specific streets or neighbourhoods.
Reducing Wastage While Improving Relevance
Blanket postcode mailings often result in wasted spend and resident confusion. By contrast, Selectabase’s mapping-led approach ensures consultation letters are delivered only where they are required.
This not only reduces costs, but also improves engagement by ensuring residents understand why they have received the communication.
Fully Managed Print and Post
Clients supply their consultation content and geographic information, and Selectabase manages the full print and post process.
This includes:
- Address selection based on mapped areas
- High-quality printing (single or multi-page documents) / bespoke designs
- Envelope insertion and secure handling
- Addressing and Royal Mail posting
Everything is handled accurately, securely and efficiently.
Built with Compliance in Mind
All consultation mailings handled by Selectabase are naturally and fully GDPR compliant, with strict controls around data handling and usage.
This gives councils and planning companies confidence that resident data is processed responsibly and in line with regulatory expectations.
Planning Your Next Consultation Mailing
If you’re planning a public consultation, housing development notification or local infrastructure update, Selectabase can help ensure your message reaches the right residents – and only the right residents.
đź“ž Call 01304 383838
📧 Email [email protected]
We’ll help you deliver clear, compliant and highly targeted consultation mailings without unnecessary waste.
