For hearing aid providers, clinics and audiology services, generating appointments is often about timing, trust and visibility. Many people delay hearing checks for years, not because they aren’t needed, but because the prompt never quite lands at the right moment.
For a number of years, Selectabase has supported hearing aid businesses across the UK with highly targeted postcard and envelope-based mailings designed to encourage hearing tests, reviews and upgrades – and to turn awareness into booked appointments.
When executed properly, direct mail consistently outperforms many digital-only approaches in this sector.
Why Direct Mail Works So Well for Hearing Aid Campaigns
Hearing care is personal and often sensitive. Many people are reluctant to engage online or respond to generic adverts, but a well-presented piece of mail delivered to the home feels considered and trustworthy.
Postcards in particular work extremely well for hearing aid campaigns because they are:
- Easy to read without opening a letter
- Less intimidating than long-form correspondence
- Ideal for clear calls to action such as “Book a free hearing check”
When paired with an envelope, they benefit from both curiosity and impact.
Targeting the Right Households with Profiled Data
Selectabase uses profiled household data to help hearing aid providers focus on households most likely to respond, rather than relying on broad or unfocused coverage.
Campaigns can be refined using criteria such as:
- Location and proximity to a clinic or visiting venue
- Age-based profiling aligned to hearing care requirements
- Lifestyle and affluence indicators, where appropriate, for premium device upgrades
This ensures marketing budgets are spent reaching households where a hearing test or review is genuinely relevant.
Postcards in Envelopes – A Proven Format
One of the most effective formats we see for hearing aid providers is a high-quality postcard placed inside an envelope.
The envelope grabs attention on the doormat, while the postcard inside delivers a clear, simple message without overwhelming the reader. This format is particularly effective for:
- Free hearing test promotions
- Annual or bi-annual hearing reviews
- Open days and clinic events
- New technology or discreet hearing aid upgrades
It’s a balance of professionalism and approachability – which matters hugely in this sector.
The Impact of the Green Printed Stamp
Several recent hearing aid campaigns have achieved excellent response rates by paying close attention to envelope presentation.
Using a green printed stamp instead of a traditional franking mark makes the mailing feel more personal and less like mass marketing. It stands out on the doormat and significantly increases the likelihood of the envelope being opened.
In a sector where engagement is often the biggest hurdle, this small detail can have a meaningful impact on overall response.
Print and Post – Fully Managed
Clients supply their own creative, whether that’s a postcard design or supporting letter, and Selectabase manages the full print and post process.
This includes:
- High-quality colour postcard printing
- Envelope finishing where required
- Addressing and personalisation
- Royal Mail posting using the most suitable service
Everything is handled under one roof, keeping campaigns simple, reliable and easy to repeat.
Planning Your Next Hearing Aid Mailing
If you’re a hearing aid provider looking to increase hearing test bookings or promote new services, direct mail remains one of the most effective ways to reach your local audience.
📞 Call 01304 383838
📧 Email [email protected]
We’ll help you plan a targeted postcard campaign that gets opened, read and acted upon.
