If you’re an electrician, plumber or heating engineer, you’ll already understand this: domestic work keeps the diary ticking over, but commercial contracts are what create stability and long-term growth.
One office block, warehouse, care home or managing agent can be worth more than dozens of one-off domestic jobs. The challenge isn’t skill or reputation – it’s getting in front of the right businesses locally, before they start asking around.
That’s where Selectabase helps tradespeople win more commercial work, without relying on chance, directories or expensive online ads.
Why Commercial Electrical, Plumbing and Heating Work Is Hard to Secure
Commercial clients don’t behave like homeowners. They don’t browse Facebook groups or scroll trade websites looking for contractors every week. Most already have someone in place, until that contractor lets them down, becomes unavailable, or simply disappears.
When that happens, they turn to names they already recognise. Contractors who are local, professional and familiar.
If your business hasn’t already put itself in front of them, you’re not even considered – no matter how good your work is.
What Selectabase Does for Trades Businesses
Selectabase helps electricians, plumbers and heating engineers target local businesses that are most likely to need ongoing commercial support.
Instead of guessing who to contact, you can focus on real companies in your area such as offices, warehouses, landlords, care providers, schools and managing agents. These are businesses that rely on dependable contractors for compliance work, servicing, maintenance and emergency cover.
The approach is simple and effective. You introduce your business directly to decision-makers, using accurate UK business data, in a format they’re used to seeing and responding to.
Why Direct Mail Still Works for Commercial Trades
In a world full of emails and online ads, physical mail still stands out – especially in commercial environments.
Facilities managers and business owners expect post. They open it, read it and often keep it on file. A short, professional letter from a local electrical, plumbing or heating company feels far more credible than an email that gets lost in an inbox.
You don’t need complicated marketing language. A clear explanation of who you are, what services you offer, the areas you cover and how to contact you is often enough to start conversations that turn into long-term contracts.
Selectabase can handle the targeting and mailing, so you don’t need to worry about printing, envelopes or postage.
How Different Trades Use This to Win Commercial Work
Electricians often use targeted campaigns to introduce themselves to offices, schools and industrial units, positioning their business as a reliable local contractor for inspections, upgrades and call-outs.
Plumbers regularly target landlords, letting agents and care homes, where ongoing maintenance and fast response times matter more than price alone.
Heating engineers focus on commercial buildings and multi-site businesses, promoting servicing, compliance and upgrade work well before seasonal demand spikes.
The key point is that this isn’t hard selling. It’s about being visible before the work is needed.
Why Local Targeting Is So Important
Commercial clients value reliability, response times and accountability. Being genuinely local builds trust immediately.
Selectabase allows campaigns to be tightly focused on specific locations and business types, so your marketing budget isn’t wasted on companies that don’t need your services. You’re only contacting businesses that make sense for your trade and your coverage area.
This local-first approach is especially effective for trades looking to build repeat work rather than chasing one-off jobs.
This Works for Small and Growing Trades Too
You don’t need to be a large firm or have a big marketing budget for this to work. In fact, smaller electrical, plumbing and heating businesses often benefit the most.
Landing just a few commercial clients can completely change your workload, smooth cashflow and reduce the pressure of constantly finding the next job. The focus shifts from reacting to enquiries to building ongoing relationships.
Consistency and professionalism matter far more than scale.
The Bottom Line
If you want more stable, higher-value work, commercial contracts shouldn’t be left to luck.
Targeted local marketing allows electricians, plumbers and heating engineers to take control, put their business in front of the right people, and build long-term commercial relationships.
Selectabase helps trades businesses do exactly that – by connecting you with local companies who genuinely need reliable contractors.
Request a Free Quote or More Information
If you’d like to explore targeting local businesses for commercial electrical, plumbing or heating work, you can request a free, no-obligation quote or more information by:
Emailing [email protected]
Calling 01304 383838
