For logistics and freight companies, keeping vehicles moving is critical. Empty miles, underused capacity, and inconsistent work quickly eat into margins. Yet many operators still rely on referrals or broad, unfocused marketing when trying to win new contracts.
At Selectabase, we help logistics, haulage, and freight businesses use targeted business data to identify industries that genuinely need transport services. Using our online Prospect Download Builder (PDB), companies can build focused business lists that support outbound sales, direct mail, and long-term account development – all aimed at keeping fleets busy with the right type of work.
You can explore the list builder here:
👉 https://www.selectabase.co.uk/prospectdownload/onlineb2b/select.aspx
Why Targeted Business Lists Matter in Logistics
Not every business ships goods regularly, and not every prospect is worth pursuing. Marketing to companies that don’t rely on freight or distribution services wastes time, fuel, and sales effort.
Targeted business lists allow logistics companies to focus on sectors that already have a clear and ongoing need for transport. Instead of casting a wide net, campaigns can be aimed at businesses that ship goods as part of their day-to-day operations. This results in more relevant conversations, higher-quality enquiries, and a better chance of securing repeat or contract-based work.
Manufacturing Companies – One of the Most Popular Target Sectors
One of the most commonly searched sectors in the Prospect Download Builder is manufacturing companies, and it’s easy to see why.
Manufacturers typically depend on logistics partners for inbound raw materials, outbound finished goods, palletised freight, and time-critical deliveries. Many require regular collections and deliveries rather than one-off jobs, making them an ideal audience for haulage and freight operators looking for consistent work.
Using the list builder, logistics companies can quickly identify manufacturing businesses by industry classification, then refine the list by business size, location, and years trading. This makes it easier to approach manufacturers with a relevant message focused on reliability, capacity, and long-term partnership.
You can view and build manufacturing company lists directly here:
👉 https://www.selectabase.co.uk/prospectdownload/onlineb2b/select.aspx
Identifying the Right Businesses Within Manufacturing
Not all manufacturers operate at the same scale. Some ship daily across multiple sites, while others only move goods occasionally. The Prospect Download Builder allows logistics companies to refine manufacturing lists using filters such as employee size, turnover bands, and trading history.
This helps sales teams prioritise manufacturers that are large enough to generate ongoing freight demand, rather than chasing businesses that may only require ad-hoc transport. The result is a more efficient sales process and better use of fleet capacity.
Targeting by Geography to Improve Route Efficiency
Location plays a huge role in logistics profitability. Targeting businesses close to depots, along existing routes, or within specific regions helps reduce wasted mileage and improves route planning.
The PDB allows logistics companies to build lists by geographic criteria such as postcode areas or regions. This is particularly useful when targeting manufacturing hubs, industrial estates, or business parks where multiple prospects can be serviced efficiently.
Lists can be built, refined, and updated in minutes via the online list builder:
👉 https://www.selectabase.co.uk/prospectdownload/onlineb2b/select.aspx
Supporting Direct Mail and Outbound Sales Campaigns
Once a targeted list has been built, it can be used across multiple marketing channels. Many logistics companies combine business data with direct mail to introduce their services to manufacturers and other high-shipping sectors, followed by outbound sales calls or email outreach.
Because the audience has already been refined by industry and size, conversations are more relevant from the outset. Instead of generic sales pitches, messaging can focus on fleet capacity, delivery reliability, coverage areas, and sector experience – all areas that matter to manufacturing and distribution businesses.
Reducing Wastage and Improving Sales Efficiency
One of the biggest advantages of targeted business lists is reduced wastage. Sales teams spend less time chasing unsuitable prospects, marketing budgets stretch further, and campaigns become easier to measure.
For logistics companies, this often results in better response rates, higher-quality enquiries, and a more predictable flow of new business. Over time, targeted outreach also supports better planning by aligning fleet growth with genuine market demand.
Flexible Lists That Grow With Your Business
The Prospect Download Builder is designed to be flexible. Lists can be rebuilt or refined as services expand, new depots open, or additional vehicle types are added to the fleet.
Whether you’re targeting manufacturing companies, wholesalers, distributors, or e-commerce businesses, the list builder allows you to stay focused on industries that consistently need transport support.
Get Started With Targeted Business Lists
If you’re looking to keep your fleet busy with the right kind of work, the simplest place to start is the Prospect Download Builder. You can browse industries, see live counts, and build targeted business lists online at any time.
Try the list builder here:
👉 https://www.selectabase.co.uk/prospectdownload/onlineb2b/select.aspx
If you’d prefer a bit of guidance, you’re also welcome to email your requirements to our team. Many logistics companies send over a short outline of their fleet size, coverage areas, and ideal customers, and we help them identify the most suitable industries to target.
For help or advice, email:
📧 [email protected]
