If you’re looking for a targeted list of landlords in the UK, you’re certainly not alone.
Every year, thousands of businesses search for terms such as:
- how to get a list of landlords
- landlord mailing list
- landlord database UK
- buy landlord mailing list
- landlord marketing list
- property investor mailing list
- how to market to landlords
- landlord direct mail
Whether you provide insurance, maintenance services, compliance inspections or property-related products, landlords can be an extremely valuable audience. The challenge is reaching genuine landlords with accurate, GDPR-compliant data.
At Selectabase, we’ve been helping businesses market to landlords for over 20 years through highly targeted direct mail campaigns.
Can You Buy a List of Landlords?
Yes – provided the data has been obtained and processed correctly.
Rather than relying on outdated public information or scraping websites, Selectabase supplies fully GDPR-compliant business data sourced from Experian’s BusinessView database, allowing businesses to target landlords operating as registered companies.
Many landlords register under one of the following Standard Industrial Classification (SIC) codes:
- SIC 68100 – Buying and Selling of Own Real Estate
- SIC 68209 – Letting and Operating of Own or Leased Real Estate
These classifications allow businesses to identify companies involved in property ownership, property investment and letting activities throughout the UK.
You can target:
- Specific postcodes
- Towns
- Counties
- Regions
- Radius searches
- Nationwide campaigns
This allows you to focus your marketing budget exactly where you want it.
The Easiest Way to Reach Landlords
Many companies assume they need to purchase a database, design artwork, find a printer, buy envelopes and organise postage separately.
You don’t.
Selectabase offers a complete done-for-you service from start to finish.
From just £1,359 + VAT we can send a professionally produced mailing to 1,000 targeted landlord businesses.
Our package includes:
- Fully GDPR-compliant Experian-profiled landlord data
- Single-sided personalised A4 cover letter
- Full colour A5 flyer
- Premium 100gsm paper
- Premium non-window C5 envelopes
- Setup and mail merge
- Printing
- Folding and inserting
- 2nd Class Royal Mail postage
- Green printed King Charles III 2nd Class indicia
- Complete project management by our experienced in-house team
There are no hidden extras – we manage the entire campaign for you.
This works out from approximately £1.35 per mailing, making direct mail one of the most cost-effective ways to promote your services directly to landlords.
Why Direct Mail Still Works
Landlords receive countless emails every week.
Many are ignored.
A professionally presented letter arriving through the post immediately feels more personal, more credible and far harder to overlook.
Unlike digital advertising, a physical mailing often remains on a desk or kitchen table for days, giving your business multiple opportunities to be noticed.
When combined with accurate targeting and quality presentation, direct mail consistently produces excellent engagement.
How to Get the Best Response from Landlords
Having managed tens of thousands of landlord mailings over the years, we’ve learnt that successful campaigns nearly always have the same ingredients.
1. Start with Accurate Data
Everything begins with the right audience.
Poor quality or outdated data wastes money.
Using trusted Experian business data helps ensure you’re contacting genuine businesses operating within the landlord and property investment sector.
2. Write a Letter That Solves a Problem
Don’t make the letter all about your business.
Instead, explain:
- what problem you solve
- why landlords should care
- how much time or money you could save them
- why they should contact you now
A clear call to action almost always outperforms a generic sales message.
3. Include an A5 Flyer
Your letter tells the story.
Your flyer reinforces it.
Many recipients will keep the flyer long after the letter has been discarded, making it an excellent place for:
- pricing
- key services
- testimonials
- before and after photographs
- guarantees
- QR codes
- contact information
4. Use High Quality Print
Presentation matters.
Premium paper immediately gives your business a more professional appearance and reflects positively on your brand.
Cheap paper can undermine even the best marketing message.
5. Don’t Underestimate the Envelope
One of the biggest factors influencing open rates is the envelope itself.
Over many years of managing direct mail campaigns, we’ve consistently found that two simple features can make a significant difference.
Printing the wording:
“Private & Confidential – Strictly for the Attention of the Landlord”
helps ensure the letter reaches the correct recipient instead of being opened by administration staff or redirected elsewhere.
Likewise, using Royal Mail’s green printed 2nd Class indicia creates a more professional appearance than many alternative mailing methods and encourages recipients to treat the item as genuine business correspondence.
These small details can significantly improve the likelihood of your mailing being opened.
Businesses That Successfully Market to Landlords
Landlords regularly purchase products and services from many different industries.
Some of the most successful campaigns we’ve supported include:
- Landlord insurance providers
- End of tenancy cleaning companies
- Carpet cleaning specialists
- Carpet and flooring suppliers
- Handyman services
- Plumbing companies
- Electricians
- Gas Safe engineers
- Electrical Installation Condition Report (EICR) providers
- Gas Safety Certificate providers
- EPC assessors
- Fire safety companies
- Property maintenance businesses
- Damp proofing specialists
- Roofing contractors
- Pest control companies
- Waste clearance companies
- Locksmiths
- Security and CCTV installers
- Letting software providers
- Property accountants
- Mortgage brokers
- Solicitors specialising in property
- Inventory clerks
- Tenant referencing companies
- Property management services
- Buy-to-let finance specialists
- Renewable energy installers
- Boiler replacement companies
- Decorating contractors
- Garden maintenance businesses
If your business helps landlords save money, remain compliant, protect their properties or improve rental income, there’s a strong chance direct mail could generate valuable enquiries.
Why Choose Selectabase?
Businesses have trusted Selectabase with their direct marketing campaigns for more than two decades.
We don’t simply sell data.
We provide everything under one roof:
- Targeted landlord mailing lists
- Direct mail campaign planning
- Personalisation
- Envelope fulfilment
- Royal Mail postage
- Campaign management
- Friendly, knowledgeable support from real people
Every campaign is overseen by our experienced in-house team from start to finish.
Frequently Asked Questions
Can I target landlords in specific postcodes?
Yes. We can build landlord mailing lists around virtually any postcode, town, city, county or radius.
Is the data GDPR compliant?
Yes. We use GDPR-compliant Experian BusinessView data for business-to-business direct marketing.
How many landlords should I mail?
Many clients begin with the minimum order of 1,000 targeted records before expanding successful campaigns into additional areas.
How much does it cost?
Our fully managed package starts from £1,359 + VAT for 1,000 landlord businesses, including the data, print, fulfilment and postage.
Can I supply my own artwork?
Absolutely. Just create your digital artwork for your letter and flyer, we’ll professionally print and mail everything for you.
Start Your Landlord Direct Mail Campaign
If you’re looking for a GDPR-compliant landlord mailing list and want a complete print and post solution from a company with more than 20 years of experience, we’d be delighted to help.
Whether you’re targeting one town or the entire UK, we can build a campaign around your ideal audience and manage everything from data through to delivery.
Email [email protected] today for a free, no-obligation quotation and discover how affordable landlord direct mail can be.
Your next customers could already be on our database.
