Your Data Rights

Data protection law ensures that your personal data is used properly and legally by the organisations you share it with. This means you have several rights in relation to your personal data, and these are listed below.

Note that our privacy policy (link) explains how we use personal data contained within the marketing lists we make available to our clients. See section 5 of our privacy policy headed “Information obtained from third parties for use in our direct marketing products and services.”

Right to be informed: understand what happens to your personal data

This is called the “right to be informed” and means that we must provide you with information about how and why we’re using your personal data for marketing purposes. When you ask for a Data Subject Access Request (DSAR) to see your marketing data, a summary of this information is also provided with the report that you receive.

Right of access: see what personal data we hold about you

Sometimes referred to as the “right of access”, this means you can ask us for a copy of the personal data we hold about you across our entire business. This is known as a Data Subject Access Request (DSAR). To request a copy of your personal data that we hold, please visit Selectabase’s Data Subject Access Request or contact our Customer Services Team.

Right to rectification: correct anything that you think is wrong with the personal data we hold about you

Often referred to as the “right to rectification”, this means that if you think the personal data we hold about you is inaccurate or incomplete, you can ask for it to be corrected or completed.

Selectabase hold very little actual data about you, often limited to just contact information for example name and postal address. We don’t collect this data directly from you but receive it (where available) from our data suppliers where they have appropriate permissions to share it with us. If you find that any of that data is inaccurate we will record your request and amend this actual data in our systems as appropriate.

For more information about how we use your personal data, see our privacy policy (link) section 5. Information obtained from third parties for use in our direct marketing products and services.

Right to erasure or right to be forgotten: ask us to delete your personal data

Referred to as the “right to erasure” or “right to be forgotten”, you can, in certain circumstances, ask us to delete the personal data we hold about you. This right is not absolute and only applies in certain circumstances.

If you ask Selectabase to delete your personal data, we will want to ensure we can maintain your wishes in the future. So, rather than deleting your record entirely from our marketing database, we will, in the first instance, hold the minimum amount of personal data necessary on our suppression file to make sure that if any data partner sends us your data again, we recognise it and make sure it is not incorporated into our marketing database again. You can request this via our Data Opt-Out Request page.

All personal data used for direct marketing is screened against this list to ensure details of those on the list are not passed on to any of our clients in the future.

Right to restrict processing: change how your personal data is used

Otherwise known as the “right to restrict processing” this means that if you are concerned about the accuracy of the data we hold about you, you can ask that we restrict our use of it.

In practise, Selectabase implement this right in line with the right to object, described below.

Right to portability: move your personal data

The “right to data portability” means you can ask us to provide data you provide to us either to you or to a third party in a machine-readable format. This right is not applicable in the context of the marketing services we provide as we do not receive personal data from you directly.

Right to object: ask us to stop using your data

This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue processing it for various reasons. You can use our Data Opt-Out Request page to request we do not use your data for direct marketing purposes.