If you sell EPOS systems or payment terminals, you already know your ideal customer.
They’re taking payments all day long. They’re inputting orders. They’re dealing with tills, card machines, receipts and stock control. And if their current system is slow, outdated or expensive, it’s costing them money every single shift.
The challenge isn’t explaining why your solution is better. The challenge is consistently getting in front of the right businesses.
That’s where Selectabase comes in.
Targeting the Right Hospitality Businesses
Most EPOS and terminal providers want to focus on hospitality-style businesses. The types of companies that rely on fast, accurate, customer-facing transactions.
Typically this includes:
- Pubs
- Bars
- Cafes
- Restaurants
- Clubs
- Hotels
- Takeaways
- Coffee shops
- Quick service venues
- Independent food and drink operators
In short, anyone who needs to digitally input an order from a customer-facing position.
Using our business mailing lists, we help you precisely target these sectors across the UK, or within tightly defined local areas. Whether you want to dominate a single town, cover a county, or run a national campaign, we can build the data around your growth plan.
Hyper-Local Targeting for Sales Teams
Many EPOS providers operate with field sales teams. They want tightly defined patches where reps can:
- Book demos
- Drop in unannounced
- Follow up direct mail
- Work through a structured territory
With Selectabase, you can select businesses within a set radius of a postcode. For example, 3, 5 or 10 miles from a chosen town centre. This makes it easy to align marketing with boots-on-the-ground sales activity.
Instead of a generic national list, you get structured, territory-led prospecting.
That means fewer wasted journeys and more focused conversations.
Filter by Sector, Size and Location
Not every pub or cafe is the right fit. Some are micro businesses with a single till. Others operate multiple terminals across different sites.
We help you refine your targeting based on:
- Industry classification
- Business type
- Location
- Company size indicators
- Turnover bands (where available)
This allows you to position your solution correctly. A streamlined card terminal upgrade offer might suit smaller independents, while a fully integrated EPOS and stock management system might be ideal for multi-site operators.
Better targeting leads to better conversations.
Data for Direct Mail, Email and Phone Outreach
EPOS and payment terminal providers typically use a mix of outreach methods.
Some prefer highly targeted direct mail campaigns. A well-designed letter that lands on the owner’s desk explaining potential savings on merchant fees or faster transaction speeds can generate strong engagement, particularly in hospitality where margins are tight.
Others combine:
- Postal data
- Business email data (for B2B marketing under legitimate interest)
- Telephone numbers for follow-up
This multi-channel approach increases the chances of connecting with decision-makers.
Importantly, all data supplied is built for B2B marketing purposes and refreshed regularly to maintain accuracy. You receive it in a clear, easy-to-import spreadsheet format, making it simple for your sales or marketing team to start using immediately.
Supporting Independent Operators
A common request from EPOS clients is to focus on independent venues rather than national chains.
Independent pubs, cafes and restaurants are often more flexible, quicker to make decisions and more open to switching providers if they see a clear benefit.
We can help you remove obvious large chains and multi-branch head offices where required, leaving you with locally owned operators who are more likely to engage in a meaningful conversation about switching systems.
For many of our EPOS clients, this is where the real opportunity lies.
Aligning Campaigns with Market Pressures
Hospitality businesses are constantly under pressure from:
- Rising staffing costs
- Increased card processing fees
- Stock control inefficiencies
- Longer transaction times during peak periods
Your EPOS or payment solution likely addresses one or more of these problems.
When you combine a strong value proposition with tightly targeted data, your marketing becomes far more relevant. You’re not sending generic messaging to “all businesses”. You’re speaking directly to companies that live and breathe customer transactions every day.
That relevance is what drives response.
National Coverage or Local Dominance
Some EPOS providers want to build a national footprint. Others want to dominate specific towns and cities before expanding further.
Selectabase supports both approaches.
You can:
- Build a national file of hospitality venues
- Target a specific city centre
- Focus on tourist hotspots
- Cover coastal towns before peak season
- Work industrial estates with on-site cafes and food outlets
The flexibility of the data means your campaign strategy doesn’t have to be limited by geography.
Turning Data into New Installations
Ultimately, EPOS and payment terminal sales are about conversations that lead to demos, and demos that lead to installations.
By providing highly targeted hospitality business data, Selectabase helps you:
- Increase the volume of qualified prospects
- Reduce wasted outreach
- Structure sales territories
- Run focused direct mail campaigns
- Support multi-channel B2B marketing
Instead of hoping the right businesses find you, you proactively identify and approach them.
If you’re an EPOS or payment terminal provider looking to generate more leads from pubs, bars, cafes, clubs, hotels and other customer-facing venues, Selectabase can help you build the exact audience you need.
To explore your options or build a sample hospitality list, visit our business mailing list page or get in touch with the team to discuss your target areas and sectors.
