In a world overloaded with emails, pop-ups, and social ads, more marketers are turning to something surprisingly old-school: direct mail.
And it’s not just nostalgia. The latest research shows that postal marketing is making a powerful comeback in 2025-especially for SMEs and local businesses. Here’s why it’s trending, and how you can take advantage of it.
💡 Digital Fatigue Is Real
We’re all a bit burned out. The average person receives 100+ emails a day – most of which go unopened. Social feeds are crowded, and ad blockers are everywhere.
That’s why direct mail stands out. A well-designed letter or postcard lands physically in someone’s hands. It’s personal, tactile, and trusted.
📬 70% of consumers say mail makes them feel more valued
📈 Direct mail open rates exceed 90%, compared to ~20% for email
📮 Why Direct Mail Works in 2025
- Less competition: Fewer companies are using it, which means you stand out more
- Higher engagement: People spend more time reading mail than emails
- Better targeting: Data tools (like Selectabase) let you target specific households or businesses
- Multichannel boost: Combining mail with digital increases overall campaign ROI
🚀 Smart Mail Campaigns Are Driving Results
Forward-thinking brands are combining personalised letters, hyper-targeted data, and clever design to get results. Even small businesses are seeing big returns when using mail for:
- Local promotions
- Customer reactivation
- Event invites
- Lead generation
With GDPR and consumer trust concerns growing, physical mail feels more safe and respectful than intrusive online tactics.
🧠 How to Make It Work for You
Getting started with direct mail is easier than you think. Selectabase offers a full range of solutions, including:
- ✅ Create & Post – we print, fulfil, and send your letters for you
- ✅ Prospect Download – build your own B2B or B2C mailing list
- ✅ EasyCheck – clean and screen your data for GDPR and TPS compliance
Whether you’re a solo trader or a national brand, direct mail could be your secret weapon in 2025.
Want to Try It?
Talk to our team about a small test campaign using Create & Post or Prospect Download. You’ll be surprised at the results.
📞 Call 01304 383838 or contact us here
P.S. Direct mail isn’t going away. If anything, it’s becoming one of the smartest ways to cut through the noise. Let us help you get started.
