🧽 Struggling to Keep Your Customer Data Clean? Here’s How to Fix It. 

If you’re running marketing campaigns with outdated or inaccurate data, you could be throwing money away. From undelivered mail to failed phone calls, bad data hurts your budget and your brand. 

The good news? Cleaning your database is easier than you think – and it can dramatically improve your marketing ROI. 

❌ The Problem: Dirty Data 

Common issues businesses face with their data include: 

• Out-of-date addresses or phone numbers 

• Duplicate or incomplete records 

• Non-compliant entries (e.g., TPS/CTPS registered numbers) 

• Missed opportunities from stale or inactive contacts 

Left unchecked, this can lead to low response rates, reputational damage, or even fines under GDPR and PECR. 

✅ The Solution: Regular Data Cleansing with Selectabase 

Our Data Cleansing service helps you quickly clean your consumer or business data. Whether it’s a one-off file or a regular database, we can: 

• Screen against TPS, CTPS and MPS registers 

• Flag duplicates or incomplete entries 

• Update records for compliance 

• Remove people who’ve moved or opted out 

You simply upload your list, and we’ll give you a clear, downloadable report – ready to use or improve further. 

🔄 Ongoing Cleansing = Better Results 

Regularly cleaned data ensures: 

• Better targeting 

• Higher open and response rates 

• Reduced waste on printing and postage 

• Compliance with data protection rules 

🛠 Real Example: One Client’s Improvement 

A London-based marketing agency using our Data Cleansing services saw: 

• A 28% reduction in mailing waste 

• Improved engagement from follow-up calls 

• Peace of mind knowing their campaigns were compliant 

🗂 Ready to Clean Up Your Data? 

If it’s been some time since your last cleanse, now’s the time to act. 

📞 Call 01304 383838 or contact us here for more information 

P.S. Bad data costs more than you think. Let’s sort it now – before your next campaign.