If you’re running marketing campaigns with outdated or inaccurate data, you could be throwing money away. From undelivered mail to failed phone calls, bad data hurts your budget and your brand.
The good news? Cleaning your database is easier than you think – and it can dramatically improve your marketing ROI.
❌ The Problem: Dirty DataÂ
Common issues businesses face with their data include:
- Out-of-date addresses or phone numbersÂ
- Duplicate or incomplete recordsÂ
- Non-compliant entries (e.g., TPS/CTPS registered numbers)Â
- Missed opportunities from stale or inactive contactsÂ
Left unchecked, this can lead to low response rates, reputational damage, or even fines under GDPR and PECR.
âś… The Solution: Regular Data Cleansing with SelectabaseÂ
Our Data Cleansing service helps you quickly clean your consumer or business data. Whether it’s a one-off file or a regular database, we can:
- Screen against TPS, CTPS and MPS registersÂ
- Flag duplicates or incomplete entriesÂ
- Update records for complianceÂ
- Remove people who’ve moved or opted outÂ
You simply upload your list, and we’ll give you a clear, downloadable report – ready to use or improve further.
🔄 Ongoing Cleansing = Better ResultsÂ
Regularly cleaned data ensures:
- Better targetingÂ
- Higher open and response ratesÂ
- Reduced waste on printing and postageÂ
- Compliance with data protection rulesÂ
đź› Real Example: One Client’s ImprovementÂ
A London-based marketing agency using our Data Cleansing services saw:
- A 28% reduction in mailing wasteÂ
- Improved engagement from follow-up callsÂ
- Peace of mind knowing their campaigns were compliantÂ
đź—‚ Ready to Clean Up Your Data?Â
If it’s been some time since your last cleanse, now’s the time to act.
đź“ž Call 01304 383838 or contact us here for more information
P.S. Bad data costs more than you think. Let’s sort it now – before your next campaign.
