In 2025, consumers expect more than just offers – they expect relevance. That’s why personalisation has become a cornerstone of successful marketing campaigns.
But to personalise effectively, you need one thing above all: accurate, targeted data.
📉 Generic Campaigns Are Fading Fast
Gone are the days when a blanket email or mailshot worked. Modern consumers and business buyers are savvy – they can spot a generic campaign instantly and often ignore it.
Research shows that 71% of consumers expect personalisation, and 76% get frustrated when it’s missing (McKinsey, 2024).
🔑 The Key to Better Personalisation? Better Data
If your marketing still relies on outdated, scattergun data, your message won’t land. That’s where Selectabase helps.
Our services give you accurate, filtered, and permission-checked data, so you can:
- Send targeted letters using Create & Post
- Reach new businesses with Prospect Download Business
- Avoid fines by screening your lists with EasyCheck
The result? More relevant campaigns and better return on investment.
📬 Direct Mail Is Getting Smarter Too
Direct mail is no longer one-size-fits-all. With the right data, you can:
- Tailor messages to industry, job title, or region
- Include names and relevant offers
- Send postcards or letters that feel bespoke
These touches build trust and engagement-and they’re easy to achieve with Selectabase tools.
📈 Final Thought: Relevance Builds Results
Personalisation isn’t just a nice-to-have. It’s the difference between:
- Getting opened or being binned
- Starting a conversation or being ignored
- Winning a customer or losing to a competitor
🔍 Want to Improve Your Personalisation?
It starts with your data.
📞 Call 01304 383838 or explore our data tools to power smarter campaigns today.
P.S. Relevance = results. Let us help you find the right people, with the right message, at the right time.
