For many small and new businesses, finding the right accountant early on is crucial. One local accountancy firm discovered that by reaching out to newly registered businesses in their area with targeted monthly mailings, they could connect at just the right moment-when new companies genuinely need accounting support.
The Challenge
The accountancy firm wanted to grow its client base by attracting new businesses in their local area. However, identifying and contacting these prospects quickly and consistently was a challenge. Traditional marketing methods were too slow or unfocused to capture this timely opportunity.
The Selectabase Solution
Using Selectabase’s New UK Companies (NUKC) subscription service, the firm received monthly updates of newly registered businesses filtered by location and other criteria relevant to their target market. This up-to-date data includes key information such as company name, address, registration date, and industry classification.
With this timely data, the accountancy firm was able to design and send professional A4 mailings directly to these new companies shortly after they launched. Selectabase managed the full mailing process – from data provision to printing and postage – ensuring the campaign was consistent and hassle-free.
The Results
By connecting with businesses shortly after they started trading, the accountancy firm positioned itself as a trusted partner at the most critical time. This approach led to:
- Increased enquiries and consultations from new business owners
- A steady monthly influx of new clients
- Greater return on investment compared to less targeted marketing methods
Why Timing Matters
Early-stage businesses are actively seeking support services like accounting when they first register. By contacting them promptly, this firm ensured they were top of mind – well before competitors reached out.
Ready to Reach New Businesses When It Matters Most?
If you want to target newly registered companies with timely, targeted direct mail campaigns, Selectabase’s New UK Companies subscription can provide the data and mailing services you need. Call us on 01304 383838 or visit our New UK Companies page to learn more.
