In today’s competitive market, local targeting is more important than ever. Whether you’re a financial adviser, dental clinic, or home improvement company, reaching the right customers in your area can make all the difference. But how do you ensure your direct mail or marketing campaign lands in the right letterboxes?
Here’s how Selectabase helps businesses like yours target high-value prospects within a precise 10-mile radius – and why it works.
🎯 The Problem: Mass Marketing Doesn’t Convert Locally
Sending the same message to everyone, regardless of location or relevance, leads to wasted budget and poor returns. You want to reach local customers who are most likely to engage – not scatter your message blindly.
✅ The Solution: Targeted Local Data from Selectabase
At Selectabase, we allow you to target potential customers based on postcode radius, age, affluence level, property type, and more. Using detailed filters and profiling, you can build a highly focused list of prospects within your chosen radius – typically 5, 10, or 15 miles from your business or event location.
🔍 Example Use Case:
A kitchen showroom in Reading wanted to reach affluent homeowners within 10 miles. We helped them:
- Filter by postcode radius
- Focus on homeowners aged 35–65
- Include Mosaic profiles for likely spenders
- Export a clean, ready-to-use list for postal mail
The business reported positive engagement and several appointment bookings following their local campaign – showing how targeted, relevant data can make a real difference.
📦 What You Can Filter By:
- Distance from a postcode (e.g. 10 miles from KT19 0)
- Age brackets and household makeup
- Affluence or Mosaic lifestyle profile
- Property type (e.g. detached homes)
- And more…
You can then use this data for:
- Direct mail
- Leaflet drops
- Handwritten letter campaigns
- Event invites
🔐 Fully Compliant & Ready to Use
All data provided is compliant with GDPR and sourced from reputable providers. You won’t need to worry about screening or cleansing – it’s ready to go.
📞 Need Help Planning Your Targeted Campaign?
Whether you’re looking to grow your local client base or promote a new offer, our team is here to help you build the perfect list based on your needs.
Contact us today to find out how Selectabase can support your next campaign – call 01304 383838 or request a quote here.
