Winning new customers in the water cooler industry is all about being in the right place, at the right time, in front of the right type of business.
At Selectabase, we work with water cooler suppliers across the UK to help them reach both newly formed businesses and established companies that are already operating from physical premises and need reliable drinking water solutions.
Whether you supply bottled water coolers, plumbed in systems, or full workplace hydration services, targeted outreach consistently delivers results when it is done properly.
Reaching New Businesses at the Perfect Time
New businesses are one of the strongest opportunities for water cooler suppliers.
When a company first opens its doors, it is actively setting up essentials such as utilities, cleaning, waste, internet, and staff welfare. Water provision is often an afterthought until someone points it out.
We provide access to regularly updated lists of newly registered UK businesses, allowing water cooler companies to introduce themselves at exactly the right moment.
These businesses are often highly receptive because they have not yet chosen a supplier and are making decisions quickly. A simple introduction can lead to long term recurring contracts.
Targeting Established Businesses That Need Water Services
Established businesses are just as valuable.
Many have existing water cooler contracts that are coming to an end, are unhappy with service levels, or have grown beyond their current setup. Others have simply never been approached properly.
We help water cooler companies target established businesses based on real criteria, not guesswork. This can include business type, size, location, number of employees, or whether the business operates from commercial premises.
This approach works especially well for businesses where staff, visitors, or customers are on site throughout the day.
Ideal Sectors for Water Cooler Campaigns
Water cooler services are not limited to offices.
We regularly help clients reach a wide range of business types, including MOT centres and car garages, where staff spend long hours on site and customer waiting areas benefit from refreshments.
Service offices such as accountants, estate agents, solicitors, and financial advisers are another strong fit, particularly where client experience and staff wellbeing matter.
Gyms, fitness studios, and leisure facilities are also excellent prospects. Hydration is directly linked to performance, and many gyms welcome simple, cost effective water solutions for both staff and members.
Other strong sectors include warehouses, light industrial units, clinics, schools, nurseries, and trade counters. If people work on site, water matters.
Why Direct Mail Works So Well for Water Cooler Companies
Direct mail continues to outperform email and cold calling for water cooler suppliers.
A physical letter or postcard lands directly at the business address and is far more likely to be seen by a decision maker. It is non intrusive, professional, and works particularly well for local and regional campaigns.
Popular formats include a single sided A4 letter introducing your service, or a double sided A5 postcard highlighting your key benefits and contact details.
For many of our water cooler clients, direct mail generates consistent inbound enquiries without the resistance often associated with cold calls.
Supporting Multi Channel Campaigns
While direct mail is extremely effective on its own, many water cooler companies choose to combine it with email or telephone follow up.
We can supply data that supports all three channels, allowing you to run a joined up campaign that feels professional rather than pushy.
This approach is especially effective when targeting established businesses where timing and persistence matter.
Low Minimum Orders and Local Targeting
You do not need to send tens of thousands of letters to see results.
We work with water cooler companies running local campaigns to specific towns, postcodes, or trading estates. Low minimum orders make it easy to test a campaign before scaling up.
This is ideal for regional suppliers who want to grow steadily without wasting budget on irrelevant areas.
A Proven Track Record in Business Lead Generation
Selectabase has been helping UK businesses generate new customers for over 30 years.
We understand compliance, data accuracy, and what actually works in the real world. Our clients value the fact that we do more than just supply a list. We help shape campaigns that convert.
If you are a water cooler company looking to reach new businesses or win established customers, we can help you do it efficiently and compliantly.
Ready to Get Started
If you would like to explore targeted data, direct mail, or a simple local campaign for your water cooler business, get in touch with our team.
Email [email protected] to discuss your options or request a free sample.
