When it comes to delivering faster, more reliable internet, timing and precision are everything. Internet Service Providers (ISPs) across the UK rely on the Openreach Network Address Database (NAD) to identify which properties are eligible for FTTP (Fibre to the Premises) upgrades.
The NAD is the industry’s single source of truth. It maps every UK address against the network infrastructure and flags when a property is fibre-ready. For ISPs, that means one thing: every newly available address is a customer opportunity waiting to be won.
But spotting those addresses is just the start. The real challenge lies in reaching homeowners quickly and persuasively—before competitors do.
Why Direct Mail Delivers for ISPs
In an age of overflowing inboxes and ignored digital ads, physical direct mail still cuts through the noise. A personalised letter or postcard arriving on the doorstep carries impact, credibility, and staying power—especially when the subject is something as essential as home internet.
Here’s why direct mail works so well for ISPs:
- Trust factor – Printed mail feels more official and reliable than a fleeting online banner.
- Tangible reminder – Households often keep mail visible, extending the campaign’s life.
- Targeting accuracy – Combine Openreach NAD data with direct mail to reach the right doors, at the right time.
For ISPs, it’s not just about telling people fibre is available—it’s about inspiring them to act fast.
Why ISPs Choose Selectabase
At Selectabase, we help ISPs every week turn Openreach NAD insights into high-impact direct mail campaigns. With nearly 30 years of experience, our approach is built on three core strengths:
- Speed – Campaigns designed, printed, and mailed in days, not weeks.
- Quality – Professional print and personalised messaging that reflects your brand.
- Cost efficiency – Thanks to our scale and Royal Mail partnerships, mailing with us is more affordable than stamps or franking.
Whether it’s personalised A4 letters, postcards, or multi-piece campaigns, Selectabase ensures your message lands in the right hands, at the right time.
The Only Choice for ISPs Serious About Growth
The FTTP rollout is accelerating, and competition is fierce. Using the NAD to identify fibre-ready homes is essential—but it’s the execution of your marketing that wins subscribers.
That’s why leading ISPs choose Selectabase. We don’t just provide the tools; we deliver results week in, week out.
If you’re ready to turn Openreach NAD data into new customers, let’s talk.
