For anyone active in the mergers and acquisitions space, getting in front of business owners at the right moment is everything. Whether you focus on roll ups, sector consolidation, private equity acquisitions or strategic buy and build programmes, the challenge is always the same. You need to reach the right companies, in the right sectors, with the right size and turnover profile and you need to do it in a way that feels personal and trustworthy.
This is exactly where Selectabase helps. For almost 30 years we have supported M and A firms, investors and business buyers across the UK by supplying highly targeted B2B marketing lists and delivering premium quality direct mail campaigns designed to open conversations with owners who may be considering an exit.
Precise targeting built around your acquisition criteria
Most M and A conversations break down not because the buyer lacks intent, but because they are speaking to the wrong businesses. Selectabase removes that friction completely.
We create targeted marketing lists refined by:
• Industry sector and SIC codes
• Employee size
• Annual turnover bands
• Location or nationwide targeting
• Additional filters on trading status or age of business
Because our data is fed monthly from Experian’s National BusinessView file, accuracy and compliance sit at the highest level. You receive fresh, GDPR compliant records that match your acquisition profile exactly.
Once your list is agreed, we handle the full print and post service in-house so you can run consistent outreach every month with zero admin your side.
Personalised M and A mailings that owners actually open
For sensitive conversations like acquisitions, direct mail continues to outperform email. A well crafted letter feels personal, trusted, and private. Selectabase prints high quality A4 letters on 100gsm paper and uses our green printed stamp to give the envelope a hand-finished look.
This small detail increases open rates significantly because recipients believe it has been posted manually rather than through a machine. When a business owner receives something marked private and confidential with a real stamp appearance, they open it. That is why so many M and A firms rely on our approach.
Case study: 1,000 targeted letters to beauty sector businesses
One of our M and A clients recently asked us to help them acquire beauty related businesses across the UK. They were looking for owners of beauty salons, hairdressers and nail salons who may be open to a strategic exit plan.
We built a tailored list filtered by:
• SIC codes for beauty therapy, hairdressing and nail bars
• Turnover and employee size
• UK wide coverage
• Active trading businesses only
The client requested 1,000 high quality A4 mailings, printed and posted with our green printed stamp to maximise open rates and trust.
The results were exceptional.
From 1,000 letters sent, they secured 15 meetings with salon owners.
6 of those progressed to serious discussions about selling their business and entering a structured exit.
For a single direct mail campaign, this was a strong example of how targeted M and A outreach can generate real opportunities when the data, message and execution are aligned.
Why M and A firms choose Selectabase
• Highly targeted, GDPR compliant B2B data
• Filters that match acquisition criteria exactly
• Full print and post with zero admin for you
• Green printed stamp for high engagement
• Over 30 years’ experience working with UK businesses
• A trusted UK mailing house with five star reviews
Whether you are contacting a handful of businesses or sending thousands of letters nationwide, Selectabase can help you reach owners who may be ready to sell.
Ready to find owners who are considering an exit?
If you are looking to buy businesses where the owners are potentially looking to sell, Selectabase would love to support your acquisition strategy.
Email [email protected] with the sectors you wish to target and we can provide more information, run counts, or prepare a full proposal for you.
