What This Means for Businesses Sending Direct Mail Campaigns
The Post Office has urged the public to post parcels before 8th December, ahead of what Royal Mail expects to be its busiest Christmas period ever.
A new survey for the Post Office revealed that Britons are planning to send far more gifts this year, with the number rising from 20% to 33% compared to last Christmas. With millions more parcels entering the network, Royal Mail is preparing for exceptional demand throughout December.
Although this advice is aimed at the public, it has a direct impact on businesses too. When parcel volumes surge, overall mail traffic increases. That means any company running a targeted direct mail campaign needs to take this guidance seriously and post early.
Why this matters for your direct mail campaigns
Direct mail performs incredibly well in December and early January, but timing is key. With the postal network under pressure, early planning is essential to keep campaigns on track.
Here’s what businesses should consider:
1. Send earlier to avoid delays
The earlier recommended posting date is a strong indicator of network strain. By bringing your mailing date forward, you give your campaign the best chance of landing exactly when you want it to.
2. Secure print and mailing slots now
As a mailing house, Selectabase are seeing record mailing numbers for December already- Booking your campaign early guarantees your slot and avoids the last minute rush.
3. Don’t wait to plan January campaigns
January remains one of the most effective months for B2B outreach. Business owners return with fresh budgets and new plans, and direct mail gets seen. But because of the December backlog, more companies are pre-booking January mailings to guarantee on-time delivery.
Selectabase can help you send early, stay organised and avoid the Christmas rush
We manage everything in-house, including:
• Targeted and refined UK business data
• High quality print and fulfilment
• Royal Mail 1st & 2nd class postage
• Guidance on ideal posting windows
• Full production scheduling to avoid delays
Whether you’re sending an A4 letter, an A5 postcard or a bespoke mailing campaign, we ensure your mailings are produced early enough to beat the festive congestion.
If you are looking to save money and take advantage of the cheapest way to post to multiple addresses, Selectabase are here to help!
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If you want to get ahead of the Christmas rush and secure your December or January mailing dates, email your requirements as soon as possible to [email protected] and we’ll help you plan your campaign.
For urgent requests, please call us on 01304 383838
