The Renters’ Rights Act represents one of the biggest shake-ups to the UK private rented sector in decades. For landlords, it introduces new responsibilities, tighter compliance rules, and changes to how tenancies are managed. For businesses that support landlords – from legal and compliance specialists to insurers, lenders, maintenance firms and professional services – this creates a critical moment to communicate clearly, compliantly, and at scale.
At Selectabase, we help businesses reach UK landlords accurately and compliantly through highly targeted direct mail and data-led campaigns. In this article, we explain how landlord data works, why direct mail is especially effective right now, and how Selectabase can help you turn regulatory change into meaningful conversations with landlords.
Why the Renters’ Rights Act Creates a Time-Sensitive Opportunity
Legislative change always creates uncertainty. Many landlords are asking:
- What do the new rules mean for me?
- Am I still compliant?
- Do I need professional advice or support?
- What happens if I do nothing?
At the same time, landlords are being bombarded with generic emails, social ads, and vague messaging. Important information is often ignored or missed entirely.
This is where well-timed, relevant direct mail cuts through. A professionally written, clearly branded letter explaining how your business helps landlords navigate the Renters’ Rights Act feels authoritative, tangible, and trustworthy – particularly when it lands on the doormat rather than in a crowded inbox.
How Selectabase Identifies and Targets Landlords
One of the biggest challenges when marketing to landlords is knowing who they are.
Selectabase specialises in UK property and landlord data, enabling you to target with precision rather than guesswork.
This means your message about the Renters’ Rights Act is only sent to people it’s relevant to – improving response rates and reducing wasted spend.
Why Direct Mail Works So Well for Landlord Campaigns
While many businesses default to email or digital ads, landlords remain one of the strongest audiences for physical mail. Here’s why:
- Property is a physical asset – letters feel appropriate and relevant
- Compliance and legal changes are taken more seriously in print
- Mail is less saturated than email or social media
- Letters can be kept, shared, or passed to advisors
We regularly see landlord-focused direct mail outperform digital-only campaigns, particularly when the messaging is educational rather than sales-led.
Selectabase’s End-to-End Direct Mail Service
Selectabase doesn’t just supply data – we manage the entire campaign under one roof.
Data & Compliance
- GDPR-compliant UK landlord data
- Suppression checks where required
- Clear usage guidance for regulatory messaging
Campaign Support
- Advice on messaging tone and structure
- Optional letter copy guidance (non-legal, informational positioning)
- Format recommendations based on volume and budget
Print & Post
- Single or double-sided letters
- High-quality envelopes
- Optional enhancements such as green printed stamps for improved open rates
- Nationwide delivery via Royal Mail
Whether you’re mailing 1,000 landlords in a specific area or tens of thousands nationwide, the process remains simple and controlled.
What Should You Say to Landlords About the Renters’ Rights Act?
The most effective campaigns we see focus on support and reassurance, not fear.
Strong landlord mailings typically:
- Acknowledge that the legislation is changing
- Highlight common concerns or questions landlords are facing
- Explain how your business helps them stay compliant or reduce risk
- Invite them to speak to a real person for clarity
This approach positions your business as a trusted partner rather than just another supplier.
Sectors Already Using Landlord Mailings Successfully
We currently support landlord-focused campaigns for businesses including:
- Legal and compliance advisors
- Letting and property management services
- Insurance providers
- Financial and lending specialists
- Property maintenance and safety firms
If your services help landlords adapt to new legislation, direct mail gives you a credible, scalable way to start those conversations.
Why Work With Selectabase?
Businesses choose Selectabase because we combine:
- Proven UK property and landlord data
- Real-world direct mail expertise
- Clear compliance processes
- One point of contact from data to delivery
There’s no platform confusion, no juggling suppliers, and no guesswork. Just a clear route from idea to live landlord campaign.
Start a Landlord Campaign Today
If you’re looking to contact landlords about the Renters’ Rights Act – whether to educate, support, or offer professional services – we’d be happy to help you plan the right approach.
Email [email protected] to discuss your landlord targeting options, volumes, and campaign ideas. No hard sell – just practical advice on how to make your mailing work.
