Schools, academies and colleges rely on local awareness to attract pupils.
Whether it’s promoting open days, sharing prospectuses, or filling places on summer camps and holiday clubs, schools marketing works best when messages reach the right households nearby.
That’s why many education providers use Selectabase to run targeted, GDPR-compliant direct mail campaigns to parents in their local area.
What Schools Use Targeted Mailings For
Schools and colleges use direct mail to support a wide range of campaigns, including:
- Prospectus mailings to parents
- Open day and open evening invitations
- Summer camps and holiday clubs
- Sixth form and college enrolment promotion
- New school launches or rebrands
- Community awareness and local engagement
Physical mail ensures messages are seen, shared within the household, and taken seriously.
Simple, Effective Targeting for Schools Marketing
One of the biggest advantages of working with Selectabase is how precisely school audiences can be targeted.
Data can be modelled to select households based on:
- Presence of children
- Children within specific age ranges
- Household type
- Location and proximity to the school
This means schools can:
- Promote primary places to parents of younger children
- Promote secondary or sixth form options to households with older children
- Avoid wasting budget on households where the message isn’t relevant
It’s simple targeting, but it makes a huge difference to response rates.
Fully UK GDPR-Compliant Mailings to Parents
Under UK GDPR, schools cannot email consumers at scale unless they already hold consented email addresses.
That makes address-based direct mail the most compliant and effective way to reach parents locally.
Selectabase supports schools by providing:
- GDPR-compliant household data
- Address-based targeting (no email or phone data required)
- Clear audit trails and responsible data use
This allows schools to communicate confidently and compliantly.
Profiled Audiences + Direct Mail That Gets Results
By combining:
- Profiled parent audiences
- Age-relevant household selection
- High-quality print and post solutions
Schools can deliver clear, relevant messages to the households most likely to respond.
The result:
- Less wastage
- Better engagement
- Stronger outcomes from schools marketing campaigns
Final Thought
Successful schools marketing isn’t about reaching everyone.
It’s about reaching the right local families with the right message.
Targeted, GDPR-compliant direct mail allows schools and colleges to promote their offering clearly, responsibly, and effectively to parents in their community.
To discuss targeted schools marketing campaigns, call Selectabase on 01304 383838 or email [email protected] to speak to the team.
