A UK commercial cleaning company wanted a smarter way to identify organisations most likely to need regular cleaning services. Their goal was to reach decision-makers within businesses that matched their ideal customer profile, without spending time contacting unsuitable prospects.
The Solution
Using the data capabilities of Selectabase, the cleaning provider was able to refine their targeting and focus exclusively on businesses with characteristics that matched their service offering.
Through Selectabase’s filtering tools, they built a highly relevant prospect list by selecting companies based on:
- Premise type – identifying businesses operating from physical commercial premises likely to require cleaning services, such as offices, warehouses, and retail locations.
- Employee size – targeting organisations large enough to require professional cleaning contracts but still within their service capacity.
- Geographic location – focusing outreach within their serviceable areas to maximise efficiency.
This approach allowed them to move away from generic business lists and instead focus on organisations with a higher likelihood of needing their services.
The Results
By refining their targeting strategy, the company experienced several improvements:
- Higher quality prospect lists aligned with their ideal customer profile
- Improved outreach efficiency, with sales teams spending less time on unsuitable leads
- Better response rates due to more relevant targeting
- More productive sales conversations with organisations that genuinely required commercial cleaning services
The Impact
Rather than relying on broad prospecting, the cleaning provider was able to adopt a data-led targeting strategy. By filtering companies according to premise type and employee size, they could focus their marketing and sales efforts on businesses most likely to convert into long-term cleaning contracts.
Conclusion
For commercial cleaning companies, success often depends on reaching organisations with the right facilities and scale to require professional cleaning services. With targeted data from Selectabase, businesses can identify and connect with those ideal prospects more efficiently, helping turn outreach into meaningful opportunities.
If you would like help finding new commercial cleaning clients in your area, contact Selectabase on 01304 383838 or email [email protected].
