Small businesses often face big challenges in getting noticed – especially in crowded local markets. That’s why direct mail remains a powerful tool to connect with customers.
Here’s how one Kent-based retailer used Selectabase’s Create & Post service to increase foot traffic and sales in just six weeks.
🎯 The Challenge
The business wanted to promote a seasonal sale but didn’t have the time or resources to design, print, and send letters themselves. They also wanted to target local households precisely without wasting budget.
💡 The Selectabase Solution
Using Create & Post, the retailer:
- Supplied their own letter design
- Used Selectabase to source a targeted local mailing list through Prospect Download Consumer
- Had Selectabase handle printing, folding, and posting
- Ran a focused campaign timed around key shopping dates
📈 The Results
- Over 3,500 letters sent within two weeks
- 15% increase in store visits during the campaign period
- Sales growth of 12% compared to the previous month
- Positive customer feedback on the personalised, physical mail approach
🛠 Why Create & Post Worked
- All-in-one service: saved time and hassle
- Targeted data: ensured letters reached the right people
- Professional print and fulfilment: delivered high-quality mail that made an impact
🗣 What the Client Said
“We were amazed at how easy it was to run our first direct mail campaign. The Selectabase team helped with everything, and the results really spoke for themselves. We’ll definitely use Selectabase again.”
– Local Retailer, Kent
Could Your Business Benefit from a Direct Mail Campaign?
If you want to reach local customers with a real, tangible message, Selectabase can help you every step of the way.
📞 Call 01304 383838 or contact us online for a free consultation.
P.S. Ready to stand out from the digital noise? Direct mail works. Let’s make it work for you.
