Category: Business Growth

Nov 16 2012

Pitfalls of business marketing – 8 ways of turning off your customer

Marketing is a vital part of growing your business but it is not always cheap so ensuring you don’t fall down the many pits that litter your path to success is vital.
We’ve come up with eight marketing mistakes that you want to avoid if you don’t want to become another casualty of the global recession.
1.    Stop talking about your marketing strategy – just get on with it! All the while you delay no one is finding out about your great product or service. Pick your budget, try out the best method of marketing available to you and test. Then test again to see what gives you the most productive sales leads and represents value for money.

2.    Don’t plough on with your marketing plan without knowing what section of the market you want to target. Experts agree there are some companies who become so blinded by their fabulous product they don’t pay enough attention targeting the very people who might want it.

3.    Don’t blind your audience with jargon or buzzwords. Just say what your product is simply. It’s those strategies that are often the most effective. Think of Ronseal’s slogan: “Does exactly what it says on the tin.”

4.    Don’t think your business is too small to feature a blog on its website. If you give good, free advice about your trade that people can really use to help their businesses you can generate custom this way through your impressive knowledge. Blogging gives you an opportunity to have a direct relationship with your customers. Check out what other companies are doing on their blogs and how they are interacting with their customers. Your target audience could come up with some cracking ideas in how to make your business better.

5.    If you are selling a product or service don’t start marketing strongly until you fix all the problems. Some companies mistakenly believe that strong marketing will smooth out all the flaws in their product or service. If your marketing message states that your service always delivers on time and never does because the processes that bring your service to the customer are failing, you have shot yourself in the foot.

6.    Don’t fudge the issue over a “qualified sales lead”. Make sure you know exactly what this is to ensure you and your staff know and follow the right sales process. Pick out the methods of marketing that are getting those sales leads and drive them forward.

7.    Don’t get seduced by expensive, attractive marketing. It may be a beautiful glossy brochure that you have produced, but how many sales leads did it give you? Have you even put a system in place that measures this?

8.    Don’t send too many marketing emails. You are sure to have the recipient stabbing the delete button without fail the moment they see your firm’s name in their inbox if you have bombarded them with marketing emails. If that’s the case it doesn’t matter how good the content is, you’ve lost your customer already.

Sep 30 2011

New B2B Data Now with Added Value

All data purchased from New B2B is now licensed for multiple use at no extra cost so you can contact each month’s list of new business leads as often as you like.

Read more »

Aug 15 2011

Working out the lifetime value of a new customer

When calculating the return on investment (ROI) of a direct marketing campaign it’s important to bear in mind the lifetime value of a client, not just the initial order value.

Read more »

May 05 2011

7 Ways to Increase Sales by using Direct Marketing

Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

Read more »

Mar 30 2011

UK Start Ups to get Government Boost

The government supported by leading brands has launched a new initiave to encourage new business start ups.

Read more »

Mar 17 2011

Small Business Sector Receives Renewed Interest

Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realize the attractions of the sector, not least due to the it’s potential value in wealth and job creation.

Read more »

Feb 04 2011

Do you know who your top customers are?

Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

Read more »

Jan 17 2011

Direct Marketing Budgets Hold Up Reports DMA

The UK’s Direct Marketing Association has reported that direct marketing budgets increased during the fourth quarter of 2010, in the face of budget cuts for other forms of marketing.

The figures from the IPA/BDO Bellwether report show that while total budgets were declining in the back end of last year, direct marketing grabbed a greater share of marketing spend and actually grew in real terms.

Our take on the report is that it reflects the growing trend we have seen during the recent economic downturn to shift greater spending onto more measurable, responsive and timely marketing tools such as direct marketing, direct mail and online spending.

For example November 2010 saw a noticeable increase in Google search actvity related to buying business or consumer data and at the same time we saw a marked increase in enquiries about our B2C mailing lists.

Jan 11 2011

Free guide to getting more business in 2011

The New Year is often a time when businesses start to think about their plans for the coming  year and so inevitably their thoughts turn to how they can gain more new business.

That’s why at Selectabase we’ve just published a completely free guide packed with 10 top sales and marketing tips to help businesses succeed in 2011.

You can read the free marketing article here and if you have any tips of your own on how to drum up more sales feel free to submit them below!

Nov 09 2010

Free Guide to Managing Direct Marketing Leads

Every lead you gain through your marketing efforts is valuable. This free advice guide from Selectabase explains how best to manage your leads so that you can turn them into prospects and customers.

Read the guide to managing direct marketing leads.

WordPress Themes