How Social Media can Impact on Direct Marketing Campaigns

Like it or loathe it, social media is here to stay and is having an ever increasing impact on society and can also have an impact upon how you conduct your direct marketing campaigns.

Whether its unveiling celebrity indiscretion or co-ordinating public demonstrations, social media sites like Twitter and Facebook can rapidly spread information and news, good or bad, like never before.

Here are just a few examples of how social media can now have an impact on business as well, in the form of your next direct marketing campaign:

If your campaign is targeting existing clients or key accounts then you should now include details of your social media presence on your mailings: getting satisfied core customers to support you on social media can help build a positive reputation.

When you receive responses to your mailing you can also find and follow these prospects on social media sites. This gives you another way to keep in the forefront of their mind to try and close the deal.

When sending a campaign, make sure you use accurate and up to date data. You don’t want criticism of your poorly targeted campaign or inaccurate name and address details to appear across social media.

If you include a special deal or offer in your mailing you can often expect it to rapidly appear on social media as well: so why not use this to your advantage? Release simple voucher or offer codes in your mailings or even suggest recipients share the deal with their friends using a campaign specific hashtag you’ve created.