How to beat the downturn with direct marketing

In these turbulent times, what marketing steps can small businesses take to protect themselves against an economic downturn?

When times get tough, it’s common for small businesses to cut back on many areas of expenditure. Marketing budgets often come under the spotlight, especially as many small business owners are never quite sure whether their outlay on intangible or above the line promotional activities like PR and advertising really pay dividends or not.

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