New B2B serves up catering industry sales leads

A specialist New B2B subscription is literally serving up leads on a plate for the food supplies and catering industry.

The New B2B sales lead service enables suppliers to identify and contact new restaurants, bistros, bars, cafes, pubs, take-away’s, banqueting rooms, hotels and delicatessens from across the UK, almost as soon as they start up in business.

Seven new restaurants a day opened for business over the last 12 months, according to research by New B2B. And when you include take away food outlets as well, the number of new openings more than doubles.

Interestingly, 2014 also saw a wide range of different styles of cuisines on offer from new restaurant openings. The top ten list of restaurants for last 12 months was:

  1. Indian
  2. American
  3. English
  4. Chinese
  5. Japanese
  6. Pub Food
  7. Pizzeria
  8. Mexican
  9. Thai
  10. Mediterranean

Indian and American restaurants were the first and second most popular type of restaurant to open, collectively accounting for over 25% of all openings.

Indian restaurants have been at the top for years, confirming the UK’s love affair with Indian cuisine, but American restaurants have steadily been climbing in our top 10 over the last 3 years.

Contacting these businesses when they are just starting out provides several benefits – new ventures need to invest in a range of new equipment, products and services, but are yet forge long term relationships with suppliers.

This creates real sales opportunities for a wide range of suppliers of goods and services to the catering industry such as produce, equipment, interiors, recruitment and advertising.

The New B2B service has already been proven on a local level for businesses looking to target new openings from their area, and for a range of other industries such as Health & Beauty, Construction and Retail.

For more information, visit New B2B or call us on 01304 383838.