Under GDPR can I still email, tele-market & post letters?


We’ve all been hearing a lot about GDPR, so we thought we’d share the answers to the 3 most common questions that we get asked, post GDPR:

1 – Can I still send marketing letters by post to consumers and businesses?

YES – Direct mail response rates are at their highest point in over a decade! You do not need consent to send marketing letters by post. Our personalised consumer mailing addresses are screened against the MPS, and when you purchase direct mailing lists from us, your legal basis for processing will be legitimate interests. Buy compliant direct marketing lists from Selectabase here.

2 – Can I still make telemarketing calls to consumers and businesses?

YES – Telemarketing is an extremely effective method of generating business. You do not need consent to make outbound telephone marketing calls. All of our marketing lists are screened against the TPS and CTPS, and when you purchase telemarketing data from us, your legal basis for processing will be legitimate interests. Buy compliant telemarketing lists from Selectabase here.

3 – Can I still send marketing emails to companies?

YES – You do not need consent to send marketing emails to corporate email addresses. This includes emails to individuals at corporate entities (such as firstname.lastname@companyname.com) as long as you satisfy certain requirements (such as ensuring that the content of the email is relevant to the recipient’s role at the organisation and including an unsubscribe link in the email). Buy compliant email marketing lists from Selectabase here.

 

So that’s a resounding YES to all 3 questions! Marketing is a significant and important economic activity. Organisations are entitled to market their goods and services, and they have a legitimate interest in seeking to address marketing to the most relevant audiences.

So what does GDPR stand for?

The General Data Protection Regulation (GDPR), and the main provisions of the UK’s new Data Protection Act 2018, came into effect on 25th May 2018. The GDPR requires that all businesses ensure the ways they collect, manage and use any personal data are compliant with new, higher, standards of data protection. The purpose of GDPR is to protect the privacy rights and interests of individuals and it ensures that any business that trades within the EU, processes personal data in a way that respects these rights, with strict penalties for those who breach legislation or their own data processes.

I’ve also heard about PECR, what is this?

The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) sit alongside the Data Protection Act 2018 and the GDPR. They give people specific rights in relation to electronic communications. PECR has specific rules on marketing calls, emails, text, faxes, cookies, keeping communications services secure and customer privacy.

All of our services are GDPR and PECR compliant. We can assure you that Selectabase will only supply marketing data lists that are compliant under the EU’s GDPR processing rules. You can trust us to only provide you with the highest quality marketing data, in accordance with the latest GDPR guidance.

Please visit our dedicated GDPR & Marketing Data section for further information or speak to a member of the team on 01304 383838.