How to Make Direct Mail Greener
If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:
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How to Write Direct Mail Letters that Sell
What tricks are used by professional copywriters to create direct mail letters that really sell?
Hook Your Reader
The first line of letter is vital. Your opening gambit should be short and precise, with a time limit to create urgency with the reader. Good headings should be short and clear, and go easy on alliteration and superlatives.
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