How Direct Mail and Web can Deliver CRM


A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

The latest is Nissan, which is looking to improve it’s reputation for service amongst existing customers. This month sees the launch of a new CRM campaign which uses direct mail and email marketing targeted to it’s database of customers to encourage traffic to a new website built on the theme of ‘You + Nissan care’. The mailing creative features customer testimonials, and a series of pledges around customer service.

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White Paper Declares”All marketing will become direct marketing”


In what will inevitably be seen as a controversial move in marketing circles, the author of a recent report has declared that “all marketing will become direct marketing” in the future.

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Free guide to getting more business in 2011


The New Year is often a time when businesses start to think about their plans for the coming?? year and so inevitably their thoughts turn to how they can gain more new business.

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Free Tools to Plan Your 2011 Marketing


If you are taking some time over the Christmas holidays to plan your 2011 marketing campaigns, then Selectabase offer a range of free tools to help you.

Many small businesses will be using the end of the year as a useful opportunity to review their marketing efforts in 2010, and make plans for 2011. All these marketing tools are available free of charge from Selectabase:

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Guide to the Telephone Preference Service


The Telephone Preference Service, or TPS, affects every UK business which uses the telephone. It doesn’t matter if you sell to the public or to businesses, the TPS still matters, so it’s worth reading our reminder of how the TPS works and it’s implications for your business.

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