Free Guide to Understanding Marketing


What is Marketing? Its a question often asked. Marketing can often be the subject of confusion, and is regularly confused with other disciplines like advertising, PR or even sales.

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Free Guide to Writing Effective Direct Mail Letters


What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.

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Free Guide to the Data Protection Act


The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

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Direct Marketing has Duty to Check for Recently Deceased


The direct marketing sector, and those using direct mail, have a duty to ensure that mailings are not sent to the recently deceased.

An excellent blog post at Brand Republic explains in detail why checking consumer data for recently deceased recipients is an essential part of a data cleansing regime.

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Free guide for IFA’s – Using Seminars


If you are an independent financial adviser (IFA) discover how you could use free seminars and events as a marketing tool in the free guide from Selectabase.

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