Home Mover’s Market See’s Renewed Marketing Interest


There has been renewed interest amongst the direct marketing sector for campaigns targeting new and recent home movers.

The recently launched Home Move Box service which delivers branded products to new movers identified by estate agents and letting agents, has attracted a raft of brands.

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Still Time to Cleanse your Marketing Database


The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.

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Greater Pragmatism in Technology for Marketing Predicted in 2011


A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.

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Hair and Beauty Salon Marketing Services Launched


Selectabase has kicked off a new campaign to help hair salons, beauty salons and hairdressers to increase sales and gain new business.

A selection of Selectabase direct marketing services have been packaged together into a unique set of marketing solutions for salons.

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Do you know who your top customers are?


Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

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