How to Clean Data Collected on Your Website
Information collected on your website is far more likely to be inaccurate or go out of date quickly, so how can you keep it up to date as easily possible? The Easycheck desktop application from Selectabase helps you clean the address and telephone data you’ve collected online.
Most websites will collect some form of address data. For example e-commerce websites require invoice and delivery addresses, while b2b brochure sites collect details of enquiries.
If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy? Web forms have an inbuilt potential for user error or misuse which can lead to inaccurate data in your database.
Then when you come to mail your website database, or follow up by telephone, you run the risk of costly gone aways or low responses due to inaccurate data, or you could even be reported for breaching privacy laws.
Implementing an online address verification process in your website to resolve this issue can be costly, complex and prove more time consuming for your website users to use. Plus it won’t tell you who has registered with the latest ‘do not call’ services.
The simplest method is to collect your data online, export your names and addresses into a file and check it regularly on your PC desktop using the Easycheck data cleansing application before you contact anyone.
Easycheck can check your data for address accuracy as well screen data against the very latest Mailing Preference Service (MPS) or Telephone Preference Service (TPS) lists of people or businesses who don’t want to be contacted.
If you just want to check phone numbers of businesses or individuals before you call them, then an even simpler method is to check them individually online with a subscription to TPS Check.