Why are slogans so important in marketing?

Slogans are a vital part of marketing and have been used to help promote business and engage with customers for many years.

They are not just an advertising ploy, since they attempt to get into the customer’s mind and stay there. That is why companies are always tinkering with this aspect of their branding.

March 2012 Prospect Download Trends

Welcome to the March Prospect Download round-up of useful marketing trends for businesses in the UK.

Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month’s data we identified the following…

How to promote a home improvement business

Discover how to promote your home improvement business to local potential customers more cost effectively and successfully by using direct marketing tools.