How can the data protection act affect your business?

Ever wondered what the Data Protection Act is and what it means for your business and direct marketing campaigns? If you hold any form of personal or marketing information about customers, prospects or staff: even just their name and address: then you should register.

Read more »

What is marketing? A free guide from Selectabase

Many people think of marketing as advertising and promotional material, whilst advertising and promotions fall into the category, there is much more to marketing than these aspects.

Read more »

How to manage the B2B sales process more successfully

The key to B2B sales is to constantly move your leads and customer up a ladder of loyalty, from being prospects to loyal clients.

Recognising the different stages in this process can help you ensure your business is not only gaining new leads but actually converting them into business.

Read more »