Get on the Data Cleansing Cycle

Data Cleansing Cycle

Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…

New Improved Targeting for Prospect Download

Simple Selective Selectabase

A new improvement has been added to the the Prospect Download consumer direct marketing database, which can help reduce marketing costs, improve targeting and minimise wastage.

Remember AIDA for Your Direct Marketing

Any marketer would do well to remember the AIDA mnemonic:

Direct Marketing Tip – Set Goals and Make Plans

Every direct marketing campaign needs to have a goal or objective against which results can be compared.