Get on the Data Cleansing Cycle

Data Cleansing Cycle

Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…

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New Improved Targeting for Prospect Download

Simple Selective Selectabase

A new improvement has been added to the the Prospect Download consumer direct marketing database, which can help reduce marketing costs, improve targeting and minimise wastage.

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Remember AIDA for Your Direct Marketing

Any marketer would do well to remember the AIDA mnemonic:

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Direct Marketing Tip – Set Goals and Make Plans

Every direct marketing campaign needs to have a goal or objective against which results can be compared.

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