For this week's Cake Day, Hollie chose to be rebellious and made cookies.

Because "cookie" derives from the Dutch word "koekje" which means little cake, we'll let her get away with this (#themoreyouknow).

Besides, they look delicious!

A survey of thousands of newlywed couples last year to reveal an industry worth a whopping £10 billion. Planning an engagement through to the honeymoon, a wedding celebration here in the UK collectively costs a little over £36,000, with over half of the bill falling towards the wedding guests. (info http://hitched-wife.org/ )

Get a share of this lucrative market by identifying new brides-to-be with our Getting Married subscriptions.

A home improvement company with sales offices in Dorset and across the South was fined over £36,000 for subjecting Dorset residents to unwanted ‘cold calls’ by telephone and on the doorstep. (more info at http://in-dorset.com/2014/02/28/company-in-court-to-answer-for-cold-calls/).

If you use your own database or mailing list for sales and marketing campaigns, you need to keep your data clean and compliant with the legislation. Our services allows you to screen your lists against Telephone Preference Service (TPS) for consumers, Corporate Telephone Preference Service (CTPS) and more.

We can help you avoid those huge fines with our low cost and easy-to-use products such as Easycheck and TPS Check. For more information, visit us at https://www.selectabase.co.uk/services/list-essentials or call us on 1304 382211.

Just a quick note to advise that the March 2014 list of new businesses is available to order now for FREE at https://www.selectabase.co.uk/services/subscriptions/newb2b.

Sign up online today with voucher code FB0314B2B and get your first month free (no commitments, cancel at anytime).

The list includes new business start-ups, relocating and change of ownership businesses, full postal addresses, telephone numbers and business descriptions.

Start-ups and businesses under new ownership are a proven source of new customers. With budgets aside and wide-ranging purchasing requirements, they are highly receptive to a range of products and services. Contact them at the earliest opportunity.

Be quick…the March 2014 free list offer expires at the end of this week!

Today's cakes have been arranged by John, who cheated and asked his to mother to bake them for him…

Talking of cakes, our Birthday Mailings service helps you to get in touch with consumers who are due to celebrate a birthday. Find out more at www.selectabase.co.uk/services/subscriptions/birthdays

(And thank you John's mum for the cakes)

Building upon the success of Create & Post offline, we're pleased to announce the launch of our new self-service mail printing and fulfilment service, Create & Post Online!

Customers no longer have to send their templates and addresses to us to have you mailings sent, simply upload your list and a PDF document, map the address fields, pay and send - done! The additional benefits online are that you avoid all the setup fees associated with offline, there is no minimum order (you can send just one single letter if you wish) and it's available 24/7 - post physical letters at 3am if it suits!

Prices start at just 47p per letter for 2nd class postage, that's cheaper than Royal Mail for the stamps alone, without factoring in your printing costs or your time folding letters and stuffing them into envelopes.

To celebrate this launch, you can trial the service by sending your first letter FREE, so you really have nothing to lose. For more information, call 01304 382211 or see www.selectabase.co.uk/services/create-and-post.

Direct marketing enables you to talk directly, identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication. A customised list is the right tool to help you in identifying the right prospects for your business.

Do it yourself!

Our web-based count system gives you instant access, 24 hours / 7 days a week, to residential and business databases. You can search for your future prospect based on their location, activity, age, income and a host of other variables. This allows you total control to target the right prospects for your campaign in a quick and cost-effective manner. There is no need to contact a sales person. You can perform as many searches and re-run those searches as many times as you like until you are satisfied with the results. Once you are happy with your selection, the data will be made available to for you to download within minutes.

Prefer a regular stream?

You could also opt to receive regular feeds of the freshest data by subscribing to our monthly database packages.

• New B2B: The proven way to find new customers from start-up and changing businesses.
• Birthday Mailings: A birthday is always a great excuse for customers to spend money - especially milestone birthdays!
• Recently Moved: Moving home is a time of high spending on a wide range of goods and services.
• Getting Married: Your window of opportunity to capitalise on life events that significantly impact spending.

Keep it clean.

Data doesn’t have an endless shelf life it changes constantly and is out of date as soon as it is collected. This is because a direct marketing list of people will always change, because people change. Their lifestyles and circumstances can alter at any time. And this applies to b2c consumer marketing lists and to b2b business lists just as equally. To give you the best chances from the start, our databases are regularly cleaned against the Telephone Preference Service (TPS) and the Mailing Preference Service (MPS). You can keep the data clean using Easycheck to screen your database against TPS, Corporate TPS and MPS. You can also use it to identify duplicates.

Summary

Targeted marketing lists provide a range of benefits to the business which is looking to keep marketing, but needs to keep a careful eye on its expenditure now more than ever. But don’t forget that when you are using direct marketing, the quality and accuracy of your data needs to be spot on to avoid wastage and get the best possible results, so make sure you invest in data cleansing and quality lists from only the most reputable of sources.

Never be tempted to cut corners by using out of date lists or buying in low cost poorly targeted databases.

For further information call us on 01304 382211 or visit www.selectabase.co.uk

Selectabase now offer marketing lists of households with telephone numbers.

Over 1.8 million UK residential telephone numbers have just been added to Prospect Download Consumer from www.selectabase.co.uk. All numbers have been screened against the Telephone Preference Service (TPS).

So in addition to postal marketing you can now use telemarketing to reach a range of consumer audiences, whether it be young singles, families, affluent over 50's, or simply homeowners in your local area.

Prospect Download is available 24/7 and offers a wide range of selections including age, income, location, gender and more. Choose your audience and download your list within minutes.

Order online, call us on 01304 382211 or simply reply email us at sales@selectabase.co.uk with your requirements.

We've made it even easier for you to order mailing lists to promote your business.

Visit our our new and improved website www.selectabase.co.uk, choose your audience from 2.6 million businesses or 38 million consumers, and download your list within minutes. Counts, ordering and download availability is now at least 4 times quicker than before!

All lists have been updated with the following trends:

• New B2B identified another 5,096 new businesses with the most popular start-up being Hairdressers & Hair Stylists - Ladies' with 115 UK wide.
• Getting Married identified another 4,214 new brides-to be across the UK
• Birthday Mailings identified 94,897 milestone birthdays coming up in the month of December 2013.
• Prospect Dowload Consumer has been refreshed to include 37,949,423 individuals
• Prospect Download Business has been refreshed to include 2,651,323 businesses
• TPS 19,033,605 individual telephone numbers are registered with the Telephone Preference Service
• CTPS 3,016,531 corporate telephone numbers are registered with Corporate Telephone Preference Service
• MPS 5,790,755 postal addresses registered with Mailing Preference Service

Simple, Selective, Selectabase. Order online, call us on 01304 382211 or simply contact us with your requirements.

During November we are giving away a full free month of checking. Simply visit www.tpscheck.co.uk and enter voucher code TPSFREE.

If you are making telemarketing calls you must first check each phone number against the Telephone Preference Service (TPS and CTPS) - the UK's list of 'do not call' numbers updated daily.

TPS Check is an instant single number checker. For businesses looking to check lists in large volumes, our free Easy Check software is available and comes with 25 free credits www.selectabase.co.uk/easycheck. Easy Check also offers the checking of addresses against the Mailing Preference Service (MPS) as well as duplicate checking.

Usually £20 per month, this free TPS check offer expires 30th November 2013.

For further information call Selectabase on 01304 382211 or browse the website.