Apr 26 2011

The Simple Way to Clean Address Data Collected on Your Website

If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?

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Apr 21 2011

The Importance of Mailing your Website Enquiries and Customers

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

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Apr 18 2011

How Direct Mail and Web can Deliver CRM

A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

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Apr 04 2011

Is Pay Per Click a form of Direct Marketing?

Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

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