Direct Marketing Tip – Identify Your Resources


When planning your direct marketing campaign, make sure you identify all the resources you will need to make it happen.

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Direct Marketing Tip – Ask for the Response


When planning a direct marketing campaign or a mailing, be clear about your desired outcome.

Remember that a mailing can have several aims; achieving a sale, generating an enquiry, asking for a referral, stimulating a sample request, collecting data, and so on.

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What’s the secret of great comedy (and direct marketing)


You may have heard the joke where one person asks the other ‘what’s the secret of great comedy?’ Before the other person can finish replying, the questioner blurts out the answer;

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