What to consider when evaluating direct marketing for your business

What should your business spend on direct marketing, what type of success rate can you expect and what tools should use, such as direct mail, telemarketing or online?

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Pitfalls of business marketing: 8 ways of turning off your customer

Marketing is a vital part of growing your business but it is not always cheap so ensuring you don’t fall down the many pits that litter your path to success is vital. We’ve come up with eight marketing mistakes that you want to avoid if you don’t want to become another casualty of the global recession.

1. Stop talking about your marketing strategy: just get on with it! All the while you delay no one is finding out about your great product or service. Pick your budget, try out the best method of marketing available to you and test. Then test again to see what gives you the most productive sales leads and represents value for money.

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How to achieve the right Unique Selling Point

Unique Selling Points (USPs) are a vital piece of marketing because they tell the public why they should buy your goods or services over and above the competition.

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