A/B Testing For E-mail Marketing: “It’s as Easy as A, B?

Everybody with an e-mail inbox is familiar with e-mail marketing campaigns. Every day, you open your inbox and find a fresh batch of alluring e-mail subject topics demanding for your attention. Which will you click? And which will you delete?

5 Thought-Provoking Direct Mail Facts for Marketeers

In today’s age of technology, you would think the most successful marketing strategies would include e-mails and social media.

As much as these two platforms have a firm place in the marketing world, direct mail campaigns are still proven to do wonders for marketing. In this blog, we explore five direct mail facts that will have you rethinking where to invest your marketing budget.

Selectabase Celebrates 20 Years with Launch of Create & Post Service

To celebrate 20 years of roaring trade, marketing list broker Selectabase has released its innovative online marketing service Create & Post from beta testing. Previously only available to existing clients, Selectabase are excited to offer this exceptional service to all small businesses. And, thanks to the impending launch of a brand new website, customers can expect a faster, improved version too.

How to Write a Sales Letter: 5 Tips for Pros

Want to know how to write a sales letter but not sure where to start? You’re in the right place. This blog outlines 5 tips that are sure to help you write like a pro in no time.