The government supported by leading brands has launched a new initiave to encourage new business start ups.
Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?
Marketing agencies and consultants can research their client’s markets free of charge using Prospect Download, the online list portal from Selectabase.
The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.
Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realize the attractions of the sector, not least due to the it’s potential value in wealth and job creation.
The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint.
One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..
Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.