Mar 30 2011

UK Start Ups to get Government Boost

The government supported by leading brands has launched a new initiave to encourage new business start ups.

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Mar 28 2011

What can PPC learn from direct marketing?

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

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Mar 23 2011

How Marketing Agencies can use Prospect Download for Free Market Research

Marketing agencies and consultants can research their client’s markets free of charge using Prospect Download, the online list portal from Selectabase.

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Mar 21 2011

Direct Mail Making Efforts to Meet Environmental Concerns

The Direct Marketing industry is continuing to make efforts to improve its  environmental track record through more efficient operations, accurate data targeting and use of recycled materials.

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Mar 17 2011

Small Business Sector Receives Renewed Interest

Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realize the attractions of the sector, not least due to the it’s potential value in wealth and job creation.

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Mar 15 2011

Research Illustrates the Power of Consumer Birthday Spending

The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint.

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Mar 11 2011

The Benefits of Hybrid Mail for Direct Marketing

One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..

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Mar 03 2011

Charities Driving Birthday Giving Using Direct Mail

Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.

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